About Franchise Management Systems, Canada

Franchise Marketing Systems is a full-service franchise development and consulting firm which was designed for the purpose of providing franchise development work to Canadian businesses looking to expand throughout Canada and when the opportunity exists, into the United States or Internationally.

FMS Canada works with Canadian-based businesses to design franchise systems and develop a strategy for duplicating a brand into new markets. We are passionate about helping Entrepreneurs expand their business via franchising, as well as helping Franchisors expand their network through lead management and marketing programs.

FMS Canada is based in Toronto, Ontario and consists of a team of professionals throughout Canada with extensive backgrounds and experience in small business, major brands and franchising. The team is headed up by Scott McCarthy and Shelley Berman, who have a combined 60 years of franchising experience (from both the Franchisor and Franchisee perspectives). They are exceptionally well versed in a wide range of aspects within the Canadian franchise market, including franchise strategy, franchise market research, franchise operations work and franchise sales and franchise marketing.

Bios on Key Management Team :


Scott McCarthy,

Director of Canada

Scott has extensive experience in the Canadian franchise landscape working with some of the most well-established brands in Canada and the United States. Scott began his career at Tim Hortons as a multi-unit franchise owner/operator. After ten years with Tim Hortons, Scott expanded his horizons and joined Kelsey’s as a Franchisee owner/operator. Having over 15 years of experience as a Franchisee, Scott made a deliberate move to apply his talent and knowledge to corporate operations, joining companies such as Sunoco, McDonald’s, Medicine Shoppe/Rexall Inc., Luxottica Retail and Pearle Vision Canada. In that time, he led, planned and opened nearly 200 franchised locations. Most recently Scott held the position of Vice President of Operations where he led the operations team at Mary Brown’s Famous Chicken & Taters. His entrepreneurial flair, passion for spotlighting his teams’ strengths and motivating new process and systems, enabled the company’s rapid evolution and ability to more than double the business in three years.


Shelley Berman,

Director of Canada

Shelley’s goal is simple – to empower small and large businesses to differentiate themselves, and to drive growth alongside measurable results through strategic and tactical marketing. This perspective, combined with her executive experience, ingenuity and success in marketing makes Shelley the go-to person, for companies both corporate and franchised entities looking to evolve. The focus of Shelley’s early career was in Consumer Package Goods with Colgate Palmolive South Africa. In Canada, Shelley has leveraged her marketing flair in the technology sector as Director of Communications for Mobile Data Solutions Inc., Brand Director at Mars Canada Inc., and Vice-President of Marketing at Cara Foods Inc. for Kelsey’s, Montana’s and Milestones. Shelley recently held the position of Vice President Marketing for Mary Brown’s Famous Chicken & Taters. Shelley has a Master of Arts degree in Industrial Psychology and has leveraged decades of proficiency which have culminated in a number of Global Marketing Awards.

Chris Conner Franchise Marketing Systems

Christopher Conner, MBA – U.S. Franchise Development

Atlanta, GA. Mr. Conner has worked in the franchise development industry since 2003 and supported over 500 different brands transition into franchising. Chris Conner’s work has been centered around franchise strategy and franchise planning, but he also has significant experience developing franchise training programs, operating documentation and franchise programs. Mr. Conner’s franchise work includes working with brands such as Matco Tools, Anytime Fitness, Costco, Blimpie, Baxter Healthcare and Total Gym. Mr. Conner is originally from Chicago and currently resides in Atlanta, GA. He holds a Bachelor’s Degree in Marketing from Miami of Ohio and an MBA in Finance from DePaul. FMS Canada works with independent legal counsel based in markets throughout Canada.