Growth in Women Owned Franchising

First, let’s get a feeling of the size of overall expansion in women-owned businesses, the numbers are exciting and stunning in some cases.  According to Fundera, 12.3 Million U.S. businesses are owned by women entrepreneurs and generate in excess of $1.8 Trillion in revenues.  In 2020, the women started 1,821 new businesses every single day!  What’s even more fantastic is that of the new businesses started, 64% of them were owned by women of colour in 2020 showing the growth not only in female business ownership but also in minority-owned business ownership.  In the ten years between 1997 and 2007, women-owned businesses created over 500,000 new jobs and opportunities for employment.  With all this growth and expansion in the overall business market for women, the growth in women-owned franchises and franchise brands should be no surprise.

The undeniable growth and expansion in women-owned businesses around the United States and the world is underway and some of the statistics both in franchising and in small business ownership.  This rising tide for female business ownership is both a very good thing for our overall economy as this demographic has historically been a much lower percentage of the business market which means growth and opportunity for women and also growth for the entire economy with new ideas, new perspective and new business initiatives from female-owned firms.

Next, let’s dig into the franchise industry specifically and the impact women have had on the franchise market.  Women have created new brands, developed franchises and defined entirely new market segments while paving the way for entire markets through the franchise business model.  Let’s point to a few specific brands and businesses which are led by strong, innovative women business leaders.  Some of the great new women-owned franchise brands include The Bundt Shoppe, which was founded by Ms. Amina Ahmed, and is a unique and high-margin retail baked goods franchise brand based in the Colorado market.  The business model is beginning to grow quickly in Colorado and surrounding markets.  Kika Stretch is a wonderful example of women-owned franchise systems doing exceptionally well in part because of the female perspective and creative energy supplied by Kika DuBose Wise.  This brand has opened almost thirty stretch studios from its New Jersey headquarters to sunny California markets and has defined an entirely new market segment under her leadership.  Ms. Taria Ramos, the founder of Inspired Cravings, a fantastic Vegan Bakery model is beginning to develop the franchise system from the Virginia Headquarters to throughout the Mid-Atlantic markets and throughout the Southeastern U.S.  Ms. Ramos saw a need and a significant market segment that needed representation in a vegan baked goods brand that customers could trust and enjoy, so she took the first steps and launched Inspired Cravings.

Many of the franchise industry’s biggest brands and most established franchise systems have been developed by women-owned franchisors, but the increasing trend of franchises being owned by women is also undeniable and proving to be one of the richest opportunities for growing franchise brands.  According to the Wall Street Journal, by 2019, women-owned over 265,000 franchise businesses in the United States which comprises over 35 per cent of all franchises, this is an increase of 24 per cent from a decade prior.  Stunning growth and a market segment that has pushed many franchise brands to shift their marketing and recruitment efforts to not only include women but to focus on targeting women franchise owners.  This transition has also helped support the growth in many traditionally women-oriented businesses now entering the franchise market and seeing opportunities to scale their brand through franchising.

The Meta Frequency Franchise, a healing and wellness franchise founded by Lysa Bozel has created a business model selling crystals and personal development services that were launched in the last year in the Tampa, Florida market. Fetewell Events, an event venue services franchise has been developed by Ms. Kate Ansari, an influential and fantastically creative entrepreneur in the Washington D.C. area markets.   The model is beginning to franchise throughout the region and expand into the Mid-Atlantic markets.  KemSkin Beauty is a beauty services brand founded by Ms. Natiya Hood which offers a wide range of skincare, waxing and beauty services it was brought to market recently and offers a fantastic beauty services franchise.  Harlem Zen, a beauty services brand focused on women of colour was franchised in 2019 by Ms. Angela McTair in Atlanta.  The brand was innovative, the first of its kind to offer services specifically tailored to women in this demographic and has been enormously well received in a very short time period.  All of these franchise systems and more are part of this fantastic growth in female-owned franchise growth.  Today, more than ever in history, women are a force in the business community and the impact they have is growing every day.  If you are franchising your business, you cannot ignore the opportunity to make your franchise appealing and welcoming to women-owned franchise brands.

FMS Franchise is a full-service franchise development firm with many more great women-owned franchise models, for information on any of these brands, contact us!

Franchise Your Business With Solid Funding Options

Franchise your business with FMS. FMS began its journey in franchise development in 2009, which in some ways had many similarities to the current marketplace for franchising which has been obviously impacted by COVID and the Pandemic. The irony of the franchise industry is that in many ways, the franchise business does better when the general economy is having trouble. Almost like an inverse relationship between the job market and the entrepreneur market.

When people lose jobs or have some difficulties finding employment at the level they would like or be accustomed to, they are more willing to accept the risk of becoming a business owner. So, back in 2009, the market was obviously incomplete turmoil with the financial and real estate collapse in full effect and the job market was about as bad as it could get.

From 2009 to 2012, the franchise industry saw some of the best growth percentages it had ever seen with the recovery taking place and also the amount of talented, high-calibre franchise investors entering the market.

It hit me one day as we sold a flower retail franchise to a former pharmaceutical executive. When the market was good for jobs, he would have probably laughed me off the phone offering him a flower business, but in 2010, he was investing in 9 locations of this particular franchise.

Today, during COVID, there are many of the same attributes in place and so many incredibly talented franchise investors who are entering business ownership due to fewer opportunities in the employment market.

What is different about the COVID economy vs. the 2009 economy is the access to capital. In 2009, virtually no one could get a loan for anything as banks and lending institutions were licking their wounds from a horrendous collapse of the financial industry and in COVID times, just about anyone can get a loan for anything. Joking of course, but the general situation isn’t that far off as recently as last year, FMS had sold one multi-unit franchise to a group that purchased a $4 million investment, which included real estate, for a senior care franchise system and put $0 down on the entire deal.

A transaction that would have been about as believable in 2009 as meeting a group of aliens landing in your neighbourhood some evening. One big change between the two markets is the SBA Funding element, the government is throwing money into the market in a variety of ways and one of those is supporting Small Business Loans through the SBA.

Most franchises, if they have the right mix of operator involvement and a few other characteristics can qualify for what is called the SBA Franchise Directory which is an approval for a franchise brand by the SBA which then makes the funding process quicker, easier and faster for a new franchise buyer if the brand is on this SBA Franchise Directory.

When FMS launches a brand, this is something we do for every new franchise. It’s not only important, it’s critical to being able to fund new franchise investments in a system.

SBA financing isn’t the only option for funding new franchise growth, there is a variety and all should be taken into account. Here would be my list to consider for offering funding to franchise buyers to your brand:

  1. SBA Loans: These loans are backed by the Small Business Administration and if the buyer qualifies, they will generally be the lowest interest rates and the best cost for the buyer to obtain funding.
  2. Commercial Bank Loans: Every franchise buyer has the option to just go to their local bank or lending institution. I would recommend developing a couple of solid relationships with lending groups to offer referrals and a direct option to a lending group with the buyers.
  3. Creative Lenders: There are other lending options for a buyer which come through different channels than banks and in some cases these can be incredibly effective. These are basically private lending groups which in some cases have easier qualifications to close a loan but can be more costly to the franchisee in higher interest rates, etc.
  4. Family and Friends: The one I would always suggest that sometimes is overlooked or just not addressed is many times one of the best ways to help fund a franchise sale. Suggest to the buyer that they present the investment opportunity to their friends and connections. So many times this ends up being the best option for them and they have more resources at their fingertips than they realized and this tends to be the easiest way to fund a deal in many cases.
  5. Franchisor funding the deal: Last but not least would be the deals, the Franchisor would provide lending options, many times the easiest way to offer this is some sort of financing of the franchise fee which allows the franchisee to make payments on the fee over a specified time period. This needs to be disclosed in Item 10 of your FDD, but it can make a big difference in your ability to close some franchise sales.

Every franchise system needs to have lending figured out in order to successfully develop its network and franchise the business model. It isn’t a “nice to have”, it’s a “need to have” for any brand getting into the franchise market and selling their franchise platform.

For more information on franchise lending options or on how to franchise your business, contact us.

Gutter Monkeys Franchise

The Gutter Monkeys Franchise was developed by Mr. Dennis Siggins and Mr. Andy Brennan, two college friends who recognized the opportunity in the gutter cleaning, maintenance, and installation market.  The industry niche had been essentially ignored by big brands and was fragmented, yet there was enormous demand and need for the services offered in this space. 

Mr. Brennan had a long career in the printing industry as an executive and Mr. Siggins had experience in the construction and advertising markets. Their combination of talent and experience seemed like the perfect platform to launch a business in the market segment.

In 2014, Gutter Monkeys was born and immediately the brand took hold in the Cape Cod, MA market. Great systems with a fun and engaging brand, and accountable, professional service not only caught people's attention but captured market share immediately.  Andy and Dennis recognized that there could be an opportunity to scale early on as people began coming to them looking for direction and support to help them get into business for themselves. 

In a short time, two new Gutter Monkeys territories were opened in Massachusetts and collectively the brand was getting traction in a big way.

In 2019, the firm decided to look into franchising the gutter cleaning and installation services business to grow into more markets and grow the brand further.  Gutter Monkeys chose to work with Franchise Marketing Systems to develop the franchise platform and create the Gutter Monkey franchise model.

Franchise Marketing Systems team worked closely with the leadership team to develop a win-win franchise structure that leveraged the company's core philosophies and the leadership team's genuine concern for helping people achieve financial independence through business ownership.  The franchise structure and financial model were created in a way where franchisees would have a reasonable initial investment to start their territory and great margins that would allow for a strong ROI.

Franchise Marketing Systems worked with third-party franchise lawyers to develop the FDD, Franchise Agreements and documentation needed to legally present the Gutter Monkeys franchise system.  The focus was to start locally and develop the brand in the Northeastern United States and then scale outward.  There was an enormous focus on the quality of the relationships, having a tightly managed and dedicated support structure in order to maximize opportunity and validation with early Gutter Monkey Franchisees.

Then the Franchise Marketing Systems team worked with the Gutter Monkeys group to develop the operations, training and management systems needed to teach new franchise owners how to manage the business and operate successfully.  The franchise operations manuals were developed and training programs to use as the foundation for these franchise training programs.

Today, the Gutter Monkeys franchise is being promoted throughout the U.S. and offers an incredibly powerful and effective franchise offering.  A great brand, strong systems and a leadership team that is dedicated to sustainable, scaled growth through franchising make the Gutter Monkeys franchise positioned well for growth.   For more information on how to franchise your Gutter Cleaning and Installation brand, contact us.

Foxtail Coffee Franchise

The Foxtail Franchise was founded by Alex Tchekmeian and Iain Yeakle, childhood friends who had become entrepreneurs and together had a vision for changing the way people did coffee.  Foxtail Coffee Co. was born after years of thought, deliberation and research. 

The keys to success were offering great coffee, controlling the supply side of the business and roasting the coffee internally and delivering a customer experience that was unparalleled.  The Foxtail brand was launched in 2015 and put into action with the first operating locations in Winter Park, Florida.  The response was immediately well received and the first location warranted more company-owned Foxtail stores over the next few years, twelve more company locations were opened in the Orlando area.

The Foxtail Coffee model was put together with an eye for every customer touch point to maximize the customer experience in every way possible.  The brand was designed to be fun, and modern and represent premium quality coffee offerings.  The menu was created to incorporate a wide range of coffee products, high-end food service offerings and a focus on branded, innovative drink offerings. 

Store Design was designed to create the most impactful customer experience possible, the coffee is roasted by Foxtail, cold brew coffee is kegged locally and with the premium products while branded apparel and retail products are offered in a professional and classy retail format in every store.  The combination and end product have become the full package of what makes for an incredible coffee franchise that has covered all of the bases.

In 2019, after much deliberation, the decision to franchise the Foxtail brand was made.  It was impossible through company-owned growth to cover the market demand that Foxtail was being presented. 

Markets throughout Florida and across the U.S. were asking for Foxtail in their area and only so many company-owned locations could be opened in a short time period, as an alternative, Franchising the coffee brand could allow the business to scale quickly.  Together with Franchise Marketing Systems, the Foxtail franchise platform was put into motion.  Franchise Marketing System's team of expert franchise consultants began creating the business plans, developing the FDD and Franchise Agreements with franchise legal counsel, franchise operations and training manuals and franchise marketing tools to promote the Foxtail Franchise. 

Immediately following the franchise launch, the first franchisees signed on to join the Foxtail Family and open their store also in the Orlando market.  Today, the Foxtail Franchise brand is well positioned with a multi-unit coffee service franchise offering.  There is so much potential in the coffee category with enormous and growing demand ($80 Billion+ consumer spending in the U.S. alone) for high-quality products, Foxtail presents one of the most compelling coffee franchise brands the market has seen in decades.

For more information on how to franchise your coffee business, contact Franchise Marketing Systems.

Smash My Trash Franchise

Smash My Trash is an innovative, market-disrupting service platform created by business professionals who recognized the opportunity to change the way the waste removal industry was operating and in the meantime build a high-margin and scalable business platform. 

The model was originally developed as a corporate operation in Houston, Texas where essentially, the technology was implemented to "Smash Trash" in commercial dumpsters and trash containers allowing for more trash and waste to be stored or transported in the same containers. 

The corporate business was started in 2015 and quickly grew to several operating trucks using the Smash Trash technology.  Possibly one of the most exciting elements of the model was the sheer visual impact the equipment had on customers and people first experiencing the technology. 

The system had a long arm with a teeth-laden roller which literally crushes the garbage in the container.  It looked like something out of an action movie and had great results for the customer in savings financially and economically.  

As the Smash My Trash business grew, so too did interest in other markets as people became aware of what the Smash System could do and how effective the platform was proving to be in Houston.  In 2018, Smash My Trash hired Franchise Marketing Systems to develop a model that would allow the concept to scale into new markets under the ownership of franchisees who could fund, execute and manage the businesses locally. 

One of the difficult decisions to make was whether to continue opening company-owned trucks and territories as the model was tremendously successful and why not "keep" all of the profits from this high-margin business for the corporate entity?  What became apparent was that even though there was a strong case for company-owned growth, the capital investment required to open new markets and even more so, the attention needed to provide excellent customer service really needed owner-operators to manage the business. 

In mid-2018, the Smash My Trash franchise system was initiated.  

Stash My Trash
Stash My Trash

Franchise Marketing Systems team of expert franchise consultants worked with the model to develop a franchise business plan, develop a market profile, a buyer profile and a go-to-market plan for the innovative franchise system. 

Legal documentation and necessary franchise registrations were completed by franchise legal counsel.  Franchise Marketing Systems developed the franchise operations manuals, training programs and marketing collateral used to present the offering along with the sales process and documentation to execute franchise sales.

Franchise Marketing Systems team of franchise developers then marketed, sold and promoted the brand as a new, cutting edge franchise offering.  In the first six months of offering, the first few franchises were sold and the market interest was spiking.  It was evident that not only was the Smash My Trash technology increasingly interesting to the customer, but also to the franchise investor.

By early 2020, the system had exceeded 306 franchises sold and was on a growth curve that was almost unparalleled.  Today, Smash My Trash has established a nationwide franchise network and is positioned for continued growth in the waste removal industry.  

For more information on how to franchise your waste removal franchise, contact us here.

CBD Franchise: An Industry On The Rise

A quick drive down many main streets across the U.S. will reveal a new key player on the franchise landscape: CBD retail. What was just a novelty idea a few years ago has quickly become a staple in the franchise business and has carved out a high-growth niche for itself within the retail industry, the CBD franchise market is in high growth mode.

Several CBD franchise brands including American Shaman, Discover CBD and Your CBD Store have exceeded 100 more units in operation across the U.S. and around the world making this one of the more exciting market segments to consider.   

What is CBD and why has it become so incredibly popular over the past few years? Let’s dive into some of the history and the reasons behind its industry stability.  CBD stands for cannabidiol, a compound found within the hemp and cannabis plants. Differing from its ever-popular relative THC, CBD does not cause any sort of high; instead, it’s reported to have a plethora of health and medical benefits. The compound had long been used by people for its purported perks, including reduced anxiety and stress.

Up until 1998, CBD was only an afterthought within the cannabis market and few recognized the potential for CBD products. THC had been the focus of growers who altered the plant to become THC-rich, leaving only trace amounts of CBD. GW Pharmaceuticals’ co-founder Geoffery Guy M.D. rerouted the CBD trajectory in late 98’ as he set out to prove the uses of CBD; he succeeded and the rest is essentially history.

The compound was bound by red tape that inhibited the social awareness behind its uses and its growth by manufacturers and farmers, but the 2018 Farm Bill changed the farmscape for the better, lifting federal regulations against industrial hemp growth, thus allowing for the industry to fully take root. 

CBD is derived from two different resources; it can be extracted from either the hemp plant or the cannabis plant. To be clear, CBD derived from hemp is allowed under the 2018 Farm Bill, but CBD from the cannabis plant still contains amounts over the 0.3% allowable number, making this one an illegal no-no.

The FDA has been careful to keep a close eye on CBD products, but the market has been booming nonetheless. Businesses are sprouting up all over the world to jump on CBD’s rise to the top. By 2024 the industry is projected to reach $20 billion in annual sales according to BDS Analytics. 

The acceptance of CBD products has grown like a weed, with over 7% of the population reportedly already using products containing the compound. There are a variety of products that have been CBD-infused including topical treatments, sublingual oils, edible products, and more. Even water, wine, vodka, and ice cream have entered the CBD scene.

Businesses are finding that growing awareness that CBD does not mean psychological effects or a high is having a direct positive effect on sales. Numerous lobbyists, non-profit organizations, companies, and individuals are consistently spreading the news that CBD is here to help and here to stay. 

The CBD industry has seen explosive growth, driving the incredible expansion within the CBD franchise marketplace. In an industry, as heavily regulated as this one, proven business models and processes is a significant benefit to those wanting to get into the CBD market segment and benefit from a proven franchise system.

Entrepreneurs hoping to start their very own CBD business must consider the roadblocks such as insurance, access to capital, and payment processing, all of which are difficult due to the heavy regulations. Franchised CBD businesses have ironed out all of these kinks, making buying into an existing brand an excellent way to join in on the explosive industry. 

For more information on how to Franchise your CBD Business, Contact Us.

Sources: 

https://www.businessnewsdaily.com/15052-how-to-start-a-cbd-business.html

https://www.farmaid.org/issues/farm-policy/whats-in-the-2018-farm-bill-the-good-the-bad-and-the-offal/

EventPrep Franchise

The home-based business segment of the franchise industry is strong and growing over the past decade. In 2016, the New York Times reported that over 43 per cent of the U.S. workforce worked from home at least part of the time. Further still, the Small Business Administration reported that around 50% of small businesses are home-based.

EventPrep is a full-service meeting planning and event prep company with headquarters located in Central Florida and was founded by military veterans, the business began as a large-scale corporate and government event planning organization. With the trend toward home-based businesses and an obvious opportunity to serve the smaller corporate event planning market. 

In 2016, Steve Davis and Paul Trapp, the founders of EventPrep and visionaries behind the brand hired Franchise Marketing Systems in order to develop and start the event planning franchise system efficiently. Together, with third-party franchise law firms, EventPrep and Franchise Marketing Systems developed the FDD, worked with the franchise registration states, developed the franchise business plan, wrote and structured the franchise operations manual, and created the initial marketing collateral.  Franchise Marketing Systems oversaw and supported new franchise recruitment and sales efforts and today, EventPrep has over 17 successful franchises in operation in less than two years of operation. 

Some of the compelling elements which supported efficient growth and effective scale of the organization was a Quick Start Program which leveraged national relationships and strategic accounts to help initial franchisees successfully build their businesses quickly.  In addition, as a company founded by Veterans of the United States Armed Forces, the company offered strong incentives to U.S. veteran candidates.  The franchise model for EventPrep allows for an individual franchisee to work within the brand while maintaining very little overhead and zero staff. EventPrep’s services include registration services, site selection, event planning, and housing management, making the company a one-stop shop for businesses. Franchisees enjoy the flexibility of project-based work and can depend on the support, training, and consultation services provided through the franchise model.   

One of the things that makes the EventPrep franchise model so incredible is the flexibility and lifestyle it offers its franchisees. Professionals who were once overworked, underpaid, and under-appreciated can now “fire their boss”, as EventPrep says, and can work with the flexibility from home that their schedule allows. The market for event planning and the opportunity for expansion of the service platform is large and generally underserved.  With strong, consistent franchise representation in new markets, EventPrep is positioned well to establish the brand as a market leader in event planning work.  For more information on how to franchise an event planning service business, contact us.

[1] https://www.bls.gov/ooh/business-and-financial/meeting-convention-and-event-planners.htm

All Paws Pet Wash Franchise

The Global Pet Market is expanding so quickly, there is more and more of an opportunity to provide products and services to customers, particularly those that are convenient and offer services in a simple, easy format.  All Paws Pet Wash has done just this with a simple, convenient format that offers pet washes in conjunction with car washes and facilities that customers are already visiting.  According to the 2019-2020 APPA National Pet Owners Survey, 63.4 million U.S. households own at least one dog. All Paws Pet Wash, a mobile self serve dog wash, understands the importance that dog owners place on that relationship and are seeking to take care of their pup the best way possible, to the tune of around 72.56billion dollars in 2018, as a matter of fact. 

The All Paws brand started from CCSI International which is a manufacturer well known for pool enclosures and car wash buildings. They had the structural integrity and the dependable longevity in place to make a move in a new direction and All Paws Pet Wash was born. The uniqueness of the business caught on quickly as pet owners found the convenience and affordability of the pet wash enclosure unsurpassed by any predecessors. The company offers several different types of enclosures, making them easy to add to various locations, lending to the convenience for families and their furry friends. Each unit is affordable for the consumer with options to completely customize the pricing to be applicable to the target market. 

The All Paws brand started out as essentially an equipment sales company selling the product to owners who purchased the product and implemented under their own brand.  In 2018, it was clear that through a franchise platform, the brand could develop more effectively and scale more effectively through a consistent operating model and developing a brand associated with the unique category they had created.  Mr. Caldwell, All Paws Founder, hired Franchise Marketing Systems to develop the franchise system and create the platform that would allow the model to scale and expand through franchising. FMS franchised the business, working on strategic planning, market research, franchise operations manuals and other franchise development needed to market and promote the brand.  The All Paws system was effectively already in place and the proof of concept was there to make the transition to franchising a smooth and efficient way to continue growing the company.  

Due to the fact that the All Paws Pet Wash system can be placed anywhere, auto lube and oil shops, pet stores, apartment buildings, dog parks, beaches, veterinarian offices, pet-friendly hotels, laundromats, or campgrounds, the model was widely accepted and exciting to present to potential buyers. Along with this, the concept required a minimal investment which allowed for existing business owners to add the All Paws Pet Wash as an additional low maintenance stream of passive income in addition to first time entrepreneurs who didn't have the capital to invest in a larger business.  

For more information on franchising your pet services business please contact us here. 

No-H2O Franchise

Achieving that fresh, just-cleaned look for your car amidst the bustle of the day can seem impossible for most consumers in today's fast paced lives. Emmet O'Brien recognized this and having spent years in the automotive industry as a professional racer, he had a passion for services that focused on the automotive market.  No-H20 brought a truly remarkable, convenient, and innovative solution to the car wash industry, offering waterless cleaning that is delivered in a convenient and technology-driven service platform.  

No-H20 started in 2007 in Dublin, Ireland and quickly expanded throughout the country. The No-H2O concept was remarkable for several reasons, first was the product used to clean was revolutionary in that it allowed for waterless car cleaning and also that it polished and protected the paint after washing.  The second element that differentiated No-H2O was the innovative, edgy and effective marketing that drove in customer traffic and created customer traffic.  And finally, No-H2O invested heavily in technology that allowed for customers to have on-demand car washes come to their home, place of work or wherever they choose to have a detailer visit them.  The technology mirrors that of DoorDash, Uber, Lyft, Instacart and others which have revolutionized their respective industries. 

The No-H20 On-Demand concept is what changed the business model and opened up the opportunity for scale.  As more customers wanted access to this technology and the convenience No-H2O could offer.  With this quickly expanding business, came the immediate and apparent potential for scaling the brand as a franchise.  In order to capitalize on this opportunity, the car wash brand hired Franchise Marketing Systems to support the U.S. and International Franchise expansion efforts.      

Franchise Marketing Systems worked with the leadership of No-H2O to develop a franchise system that included master franchise growth along with unit growth.  Franchisees would go to market in both the fixed location car wash franchise model and the mobile, on-demand franchise platform.  The combination of offerings, powerful technology and unique brand proved to be immediately compelling to investors in markets throughout Europe, the Middle East and the United States.  No-H20 now boasts 53 franchises in operation between the U.S., Puerto Rico, the Middle East and Europe.

For more information on how to franchise your car wash business, contact Franchise Marketing Systems: www.fmsfranchise.com/about-franchising/contact.

Generator Supercenter Franchise

Lightning strikes. The fridge grows quiet, the wi-fi is out, and the screens go black. What now? Generator Supercenter is the answer. The company, launched in 2008, is the #1 dealer of Generac generators in North America. The brand differentiated itself from others in the market by using only high-quality equipment, trusted installation processes, and dependable repair and maintenance services. In recent years with significant weather circumstances with hurricanes, blackouts and floods, consumer demand for backup power sources has grown significantly and expanded the residential and commercial generator market by leaps and bounds.  With the growing market trends, Generator Supercenter has experienced explosive growth corporately and realized that the market was larger than what could be handled with only company-owned locations.  With this, the company began to franchise the brand to scale into new markets.  

More than just convenience, back-up generators are key to peace of mind and safety for specific populations of the U.S. Medically fragile persons, such as those who are dependent on breathing machines, suction, home dialysis, powered wheelchairs, or oxygen, experience an emergency in what others see as a mere inconvenience. Generators, like the Generac brand found at Generator Supercenter, serve as a life line during power surges, weather events, and human error. Businesses benefit from the investment in back-up generators, securing their information, their business, and their future. Power outages can potentially destroy valuable business data and cause catastrophic damage to your operation. Through the franchise expansion of the Generator Supercenter, more people can sleep well and leave their businesses at the end of the day, knowing they are doing the very best thing for the company and their families. 

Generator Supercenter hired Franchise Marketing Systems in 2017 to organize the model and prepare the brand for franchising. Franchise Marketing Systems worked closely with the leadership and executives to create the franchise strategy, operations, training and marketing platforms to be used in executing the franchise model.  Over the course of a six month process and along with outside franchise legal counsel, a structured platform was put in place and defined that allowed the brand to begin the franchise campaign.  In the first two years, Generator Supercenter has developed 100 franchises and been able to scale into new markets around the country.

Today, Generator Supercenter is poised to be a market leader in the space and has effectively captured the market segment for the generator retail and service market.  With continued operational focus and strong franchise management, GSC has an incredible market opportunity to capture an entire industry segment.

For more information on how to franchise a retail brand, contact Franchise Marketing Systems:  [email protected]