Power of Franchising: Unlocking Franchise Success in Canada

In the dynamic landscape of Canadian entrepreneurship and franchising, one name that shines brightly is Chris Conner. As the President of FMS Canada, a leading franchise development and consulting firm, Chris Conner has been a driving force behind the growth and expansion of businesses across Canada. In this comprehensive article, we will take a deep dive into the remarkable journey of Chris Conner and explore the art and science of franchising a business in the thriving Canadian market.

In 2016, Chris Conner aligned with the Canadian Franchise Directors, Scott McCarthy and Shelley Berman. Mr. McCarthy and Ms. Berman brought incredible franchise experience in the Canadian markets and throughout the world and the opportunity for leveraging experience together. The combination of experience, resources and talent proved to be exceptionally valuable as the amount of franchise sales and new franchise development work in Canada increased exponentially.

1) A Trailblazer in the World of Franchising

Chris Conner's career is a testament to his entrepreneurial spirit, dedication, and profound expertise in the field of franchising. With over two decades of experience, he has established himself as a respected authority and a strategic advisor for businesses aspiring to expand through franchising. His vision for the franchise development model was to create a structure that allowed for both support in launching a new franchise and in executing the franchise sales model for new franchise marketing systems.

A. Early Career and Entrepreneurial Passion

Chris Conner's journey into the realm of starting a franchise with his own entrepreneurial ventures. He embarked on his path by founding his franchise, providing him with invaluable hands-on experience and insights into the challenges and opportunities of franchising. His work in Canada was limited to specific franchise models until he connected with Scott McCarthy and Shelley Berman at which point, FMS Canada pushed forward in a much bigger and much more impactful way.

B. The Birth of Franchise Marketing Systems

Recognizing the need for expert guidance in the franchising world, Chris Conner founded FMS Canada, a company dedicated to helping businesses harness the power of franchising in 2009. Under his leadership, the firm has grown into a prominent player in the field, guiding countless businesses toward successful franchising endeavors. With the partnership between Scott McCarthy and Shelley Berman, FMS Canada became a leader in the Canadian Franchise Market.

2) A Flourishing Landscape

Franchising has emerged as a dynamic force in the Canadian business landscape, fostering growth, creating jobs, and contributing significantly to the country's economy. To understand the significance of franchising in Canada, it's crucial to explore the key factors driving its success.

A. Economic Stability and Growth

Canada's strong and stable economy has consistently ranked among the top in the world. This economic strength provides a solid foundation for businesses seeking to franchise in the Canadian market. With a diverse economy spanning various sectors, from technology to hospitality, Canada offers fertile ground for franchise expansion.

B. Entrepreneurial Spirit

The entrepreneurial spirit runs deep in Canada, and many individuals aspire to become business owners. Franchising provides a structured and proven path to entrepreneurship, making it an attractive option for aspiring Canadian entrepreneurs.

C. Supportive Legal Framework

Canada has a well-established legal framework for franchising that promotes transparency and fairness. The country's Franchise Disclosure laws and regulations require franchisors to provide comprehensive information to prospective franchisees, fostering trust and accountability in the franchising relationship.

D. Diversity of Industries

Franchising is not limited to a specific industry in Canada. From fast-food giants to niche fitness concepts, and from home services to retail brands, almost every sector offers franchising opportunities. This diversity allows entrepreneurs to explore various industries and find a franchise that aligns with their interests and goals.

E. Consumer Demand

Canadian consumers have shown a preference for established and trusted brands, making franchises an appealing choice for entrepreneurs. Franchised businesses often benefit from the recognition and loyalty associated with well-known brands.

3) A Strategic Approach

Franchising a business in Canada, or any other market, is a multifaceted process that demands careful planning, meticulous execution, and a strategic mindset. Chris Conner and Scott McCarthy and Shelley Berman’s expertise in this area has been instrumental in guiding businesses through each stage of the franchising journey.

A. Feasibility Assessment

Before embarking on the franchising path, businesses must conduct a comprehensive feasibility assessment. This step involves evaluating the business model's suitability for franchising, assessing market demand, and analyzing financial viability. Chris Conner, Scott McCarthy and Shelley Berman, FMS Franchise Canada offers expert guidance in conducting feasibility studies, ensuring that businesses make informed decisions.

B. Developing a Franchise Blueprint

Creating a well-defined franchise blueprint is a pivotal step. This involves establishing clear franchise operations manuals, training programs, marketing strategies, and franchisee support systems. Scott McCarthy and Shelley Berman, FMS Franchise Canada and their team excel in designing tailored franchise systems that align with the unique needs and goals of each client.

C. Franchisee Selection and Training

Selecting the right franchisees is crucial for the success of any franchising venture. Chris Conner emphasizes the importance of a comprehensive screening process to identify individuals or entities that share the franchisor's vision and values. Moreover, providing thorough training and ongoing support to franchisees is a cornerstone of long-term success.

D. Compliance with Legal Requirements

Navigating the legal landscape of franchising in Canada requires a deep understanding of franchise disclosure laws and regulations. Chris Conner, Scott McCarthy and Shelley Berman’s, FMS Franchise Canada firm assists businesses in ensuring compliance with the support of third party Canadian franchise law firms, providing the necessary documentation, and adhering to legal requirements throughout the franchising journey.

4) Challenges and Opportunities

While franchising in Canada offers numerous opportunities, it also presents unique challenges that require strategic navigation. Chris Conner's, Scott McCarthy’s and Shelley Berman’s along with the FMS Franchise’s Team in Canada experience equips them to address these challenges effectively while leveraging the abundant opportunities.

A. Regulatory Compliance

Canada's franchise regulations, while supportive of transparency, can be complex. Franchisors must navigate the legal landscape carefully to ensure compliance with disclosure laws and regulations. Chris Conner, Scott McCarthy and Shelley Berman, FMS Franchise Canada’s expertise in this area helps franchisors stay on the right side of the law.

B. Market Saturation

In certain industries and regions, market saturation can pose challenges for new franchisors. Effective market research and strategic location selection are vital to overcome this obstacle. Chris Conner's firm assists businesses in identifying growth areas and potential untapped markets.

C. Adaptation to Local Preferences

Canada's diverse cultural landscape means that preferences and consumer behaviors can vary significantly by region. Franchisors must be adaptable and responsive to local tastes and preferences. Chris Conner, Scott McCarthy and Shelley Berman and FMS Franchise Canada emphasizes the importance of customizing the franchise model to resonate with local consumers.

D. Competition

Canada's competitive business environment means that franchisors must continuously innovate and differentiate themselves from competitors. Chris Conner guides businesses in developing unique selling propositions and strategies that set them apart in the marketplace.

5) A Trusted Partner

Chris Conner's role as the President of FMS Canada underscores his commitment to guiding businesses through the intricacies of franchising in Canada. His firm, FMS Canada, is a trusted partner for businesses seeking to expand through franchising, offering a range of services that include franchise development, marketing, and legal compliance.

A. Comprehensive Franchise Development

Franchise Marketing Systems offers end-to-end franchise development services, helping businesses at every stage of their franchising journey. From concept development and feasibility studies to franchise marketing and training programs, the firm provides comprehensive support.

B. Franchise Marketing Expertise – FMS Franchise

Effective franchise marketing is crucial for attracting qualified franchisees. Chris Conner's firm specializes in developing tailored marketing strategies that resonate with target audiences and drive franchisee inquiries.

C. Legal Compliance

Navigating the legal intricacies of franchising in Canada requires expertise and precision. Franchise Marketing Systems Canada assists businesses in ensuring compliance with franchise disclosure laws and regulations.

D. Ongoing Support

Franchise Marketing Systems doesn't just help businesses launch their franchise systems; they also provide ongoing support to franchisees, helping them thrive in their businesses.

In the world of franchising, the name Chris Conner is synonymous with success, expertise, and strategic guidance. His role as the President of FMS Canada and his dedication to helping businesses unlock their potential through franchising have left an indelible mark on the Canadian entrepreneurial landscape. As Canada continues to flourish as a hub for franchising, Chris Conner remains a beacon of inspiration and a trusted partner for businesses embarking on the franchising journey. With his leadership and expertise, the possibilities are limitless, and the path to success is illuminated for all those who seek it.

For more information on FMS Canada, Chris Conner, Scott McCarthy or Shelley Berman, contact us.

Effective Marketing Strategies to Attract Clients to Your Franchise

Franchising presents a unique opportunity for businesses to expand their reach and influence. With the right marketing strategies, franchisors can not only attract potential franchisees but also establish a strong brand presence in the market. At FMS Franchise Canada, we understand the importance of robust marketing in the realm of franchising. In this comprehensive guide, we delve into actionable strategies that can help you attract clients to your franchise and build a flourishing network.

Define Your Unique Selling Proposition (USP)

Every successful marketing strategy begins with a strong USP. What sets your franchise apart from others? Is it a unique product, exceptional customer service, or an innovative approach? Clearly defining your USP helps you communicate your brand's distinct advantages to potential clients.

Develop a Compelling Brand Identity

Branding is more than just a logo; it's the essence of your franchise. Craft a compelling brand identity that resonates with your target audience. This includes your brand's visual elements, voice, and messaging. A consistent and appealing brand identity can make your franchise memorable and appealing.

Create High-Quality Marketing Collateral

Invest in professionally designed marketing materials. From brochures to presentation decks, having polished collateral showcases your franchise in the best light. Include information about your franchise model, benefits, and success stories to capture potential clients' interest.

Leverage Digital Marketing

In today's digital age, online presence is paramount. Utilize various digital channels to reach potential clients. From social media marketing to pay-per-click advertising, a well-executed digital strategy can significantly enhance your franchise's visibility.

Optimize Your Website for Conversion

Your franchise website is often the first point of contact for potential clients. Ensure your website is not only visually appealing but also optimized for conversions. Clear calls-to-action, informative content, and easy navigation are crucial elements for a high-converting website.

Content Marketing for Thought Leadership

Position yourself as an industry expert through content marketing. Regularly publish relevant and valuable content such as blog posts, articles, and whitepapers. This not only establishes your franchise's authority but also attracts potential clients seeking information.

Engage in Local Marketing

Franchises often thrive on local communities. Engage with local events, sponsorships, and partnerships to establish a strong local presence. This connection can resonate with potential clients looking for familiar and community-oriented businesses.

Host Webinars and Workshops

Educational webinars and workshops provide an avenue to showcase your franchise's expertise. Topics can range from franchise benefits to industry trends. By offering valuable insights, you can attract potential clients interested in both learning and investing.

Implement a Referral Program

Leverage the power of word-of-mouth marketing through a referral program. Encourage satisfied franchisees and clients to refer potential clients. Incentives like discounts or rewards can motivate them to become brand advocates.

Showcase Success Stories

Highlighting the success stories of your existing franchisees can instill confidence in potential clients. Case studies and testimonials serve as real-world examples of how your franchise model can lead to tangible success.

Attend Industry Events and Trade Shows

Participating in industry events and trade shows allows you to directly interact with potential clients. These platforms offer the opportunity to showcase your franchise's offerings and engage in meaningful conversations.

Personalized Outreach

Tailor your marketing efforts to the specific needs and preferences of potential clients. Personalized outreach, such as targeted emails or one-on-one consultations, can demonstrate your commitment to understanding and addressing their individual requirements.

Monitor and Adapt

Continuously monitor the effectiveness of your marketing strategies. Utilize analytics to track website traffic, engagement, and conversion rates. Based on these insights, adapt your strategies to optimize results.


In the competitive landscape of franchising, effective marketing is the linchpin that connects you with potential clients. By employing a well-rounded marketing approach that highlights your brand's uniqueness, offers valuable insights, and resonates with your target audience, you can create a strong and vibrant franchise network.

Explore Marketing Strategies with FMS Franchise Canada

Elevating your franchise's marketing game is essential for growth. FMS Franchise Canada is here to help you navigate the complexities of franchise marketing. Connect with us to explore effective strategies that can attract clients to your franchise and contribute to your brand's success.

8 Effective Marketing Ideas for Franchising in Canada

Franchising is a powerful model for business growth, and Canada, with its diverse and economically robust landscape, presents a plethora of opportunities for franchise businesses to flourish. But like any other venture, the success of a franchise in Canada hinges on effective marketing strategies. 

Leveraging insights from franchise marketing experts, here are eight impactful marketing ideas to promote your franchise venture in Canada:

1. Localized Content Marketing

Canadians appreciate content tailored to their specific provinces or cities. From cultural nuances to regional trends, creating content that resonates with local audiences can make your franchise stand out. Collaborate with franchise marketing experts who understand the Canadian demographic to curate content that speaks directly to your target audience.

2. Leverage Canadian Holidays and Events

Promoting your franchise around significant Canadian holidays, like Canada Day or Thanksgiving, can be a game-changer. These occasions present unique opportunities to offer promotions, engage in community events, or create Canada-centric marketing campaigns. This not only drives brand recognition but also positions your franchise as being genuinely connected to Canadian culture.

3. Engage with Canadian Influencers

Influencer marketing is not just a global trend but is particularly influential in the Canadian market. Partnering with Canadian influencers can provide your franchise with credibility and expanded reach. Ensure these influencers align with your brand's ethos and values for maximum impact.

4. Utilize Canadian Media Outlets

Canada has a rich media landscape, from regional newspapers to national TV networks. Engaging with these platforms, especially those with a focus on business and franchising, can elevate your brand's visibility. Consider hosting interviews, writing articles, or even guest appearances to position yourself as a franchise expert in the Canadian market.

5. Digital Advertising Geotargeting

In a country as vast as Canada, it's essential to target your digital ads to specific provinces, cities, or regions. Geotargeting ensures that your franchise marketing budget is spent efficiently, reaching the audiences most relevant to your business. This is where the prowess of a franchise consulting company comes into play, guiding you in optimizing your advertising strategies.

6. Engage in Canadian Trade Shows and Expos

Canada frequently hosts numerous trade shows, expos, and conventions centered around business and franchising. Participating in these events can offer a direct avenue to engage with potential franchisees, partners, and even customers. Not to mention, it's a fantastic opportunity to network with other franchise experts and learn from the best in the industry.

7. Optimize for Canadian SEO and Online Directories

Canadians often turn to search engines when exploring franchise opportunities. Ensuring that your franchise's website is optimized for Canadian-specific SEO can drastically improve your visibility. Additionally, listing your franchise on Canadian business directories can further boost credibility and brand awareness.

8. Feedback and Referral Programs

Canadians value trust and credibility. Establishing a feedback system allows you to continually refine your offerings based on direct customer input. Simultaneously, consider implementing a referral program. Encouraging satisfied customers and franchisees to refer your franchise can result in exponential growth.

In Conclusion

Franchising in Canada is both a promising and competitive venture. With the right marketing strategies, underscored by insights from franchise experts and collaboration with a franchise consulting company, you can carve a niche for your franchise in the Canadian market. The above ideas are not just effective but tailored to resonate with the Canadian audience, ensuring your franchise's success and longevity.

Exploring the world of franchising in Canada? Partner with FMS Franchise Canada, the franchise consulting company renowned for its expertise in both franchising and market-specific strategies. Let's together elevate your brand's presence in the Canadian landscape.

How a Franchise Consulting Company Can Help You Expand Your Business

Are you a business owner looking to take your brand to the next level? Have you ever considered franchising as a growth strategy? Franchising is a powerful method of expanding your business, and it comes with numerous advantages of franchising. It’s no secret that navigating the world of franchising can be complex. Working closely with a franchise consulting company can make your franchising journey a smooth and successful one as you expand your business.

Understanding Franchising: Before diving into the world of franchising, it's essential to first answer – what is franchising? A franchise consulting company like FMS Franchise can explain the concept and benefits of franchising, the differences of franchising vs licensing, and whether franchising is the right fit for your business model.

Creating a Strategic Business Plan: Once you decide how to franchise your business, a well-thought-out business plan is crucial. A team of franchise experts can work with you to develop a strategic business plan, covering key metrics such as franchise fees, royalty rates, advertising fund contributions, and territorial guidelines.

Streamlining Business Operations: Consistency is the key to starting a franchise. A franchise development company should help you create a detailed Operations Manual, ensuring that each franchisee replicates your business operations seamlessly when franchising in Canada. 

Navigating Legal Requirements: Franchising involves legal complexities that vary by location. A top franchise consulting firm will provide you with legal guidance to ensure your business meets all necessary requirements and complies with Provincial/State or Federal regulations.

Crafting Effective Marketing Materials: To attract quality franchise candidates, you need compelling franchise marketing materials. FMS Franchise will develop unique and engaging marketing materials that effectively promote your franchise offering.

Supporting Franchise Sales and Marketing: Finding the right recruits to join your franchise family is crucial for growth. An effective franchise development company will replace the need for a separate franchise marketing agency by offering advertising support to help structure franchise sales and generate leads for qualified franchise candidates.

Building a Strong Franchise Brand: Your franchise branding is essential in creating a consistent reputation and establishing consumer trust. Franchise consulting services from the franchise consulting company that’s right for you should include marketing and promotional services to grow brand awareness and loyalty.

Franchising your business can be a game-changer, and the right franchise consultants can make all the difference. Having proudly become leaders in franchise development and franchise sales to all of the top franchises in Canada since 2008, FMS Franchise has an impressive track record of success. FMS Franchise boasts a team of over 35 franchise experts with 60+ combined years of hands-on experience in franchising, offering a range of services, from crafting a strategic business plan to providing ongoing franchise support. Remember, success in franchising starts with the right guidance, and FMS Franchise has everything you need to turn your vision into a reality.


How to Franchise Your Business in Canada

The goal of every business venture is to grow, scale and expand your business model efficiently and effectively in all aspects that matter. When you franchise your business in Canada, you need to develop a effective franchise strategy for franchising in Canada as opposed to other markets.  Franchising is an efficient and effective way to expand your business concepts, and FMS Canada can help you get started.

If you are ready to franchise your business, we are prepared to help you manage the process competently to maximize return on investment (ROI). With over ten years of helping startups and other small businesses grow quickly and efficiently through franchising, you can leverage our extensive industry experience to kick-start your franchising journey on the right foot. 

Before entering a franchise partnership, ensure your investment is protected from industry changes and other factors that impact growth. We offer a full-service franchise development model to focus on vital aspects of your business, including sales, marketing, and ongoing support. Of course, starting a business is complex, and expanding it to another location is even more challenging. However, with our help, you can leverage our flexible and proven model to build, define and structure your franchise to open in different locations and new markets. 

Learn more about how to franchise your business here:


Many brands struggle to gain sufficient traction to boost sales, especially when venturing into new territories. FMS Canada has helped more than 700 businesses achieve franchise success, making us the best partners to help you scale your brand quickly. As independent owner operators, we want to invest in your vision and model by ensuring you develop, launch and execute franchise growth strategies. We are committed to your franchising success and guarantee continuous support throughout the process. 

The Franchise Development Process in Canada

As mentioned, starting and running a business is not easy. It takes time to grow a startup into a successful business with multiple revenue streams, hence the need to work with people who know what it takes to franchise a business into different marketplaces.

Aside from a full-service development model designed to help you run things efficiently without compromising income-generating channels, we also guide prospective franchisors looking to expand in and throughout Canada as well as the world.

The reality is that franchising is not for everyone, but if you have the drive and discipline required to scale your brand to new heights, we are ready to give you the support you need to make it a reality.  Franchise Marketing Systems Canada is headquartered in the Toronto market and brings years of experience in the franchise industry working globally.  

We work closely with you to ensure you find the right franchise that aligns with your business goals and personality. As the experts in the marketplace, FMS Canada has a team ready to support you throughout the franchising process, allowing you to leverage our expertise at every stage of the franchise development process.

The FMS Canada team is broken up into units to help you navigate the process efficiently, from strategic planning to franchise marketing, providing the direction, experience and support you need to grow your brand through the franchise distribution model. 

Franchise Marketing Systems is more than just a franchise consulting company; it is built on the principle "by entrepreneurs for entrepreneurs." The franchise development process requires extensive industry knowledge and experience to ensure you steer clear of obstacles that usually deter new franchises from optimally scaling their brand.

For this reason, we offer marketing and sales support to guarantee a safer and more effective franchise opportunity with a significant return on investment. With our proven model, you don't have to worry about building and selling your franchise. Instead, we are here to make franchising fun and a reliable revenue source throughout the lifespan of the venture. 

Why You Should Work with FMS Canada

When you finally decide to scale your brand and franchise your business in Canada, you need a reputable franchise consulting service to guide and support you throughout the process. We provide you with a full suite of services and guidance in a performance-based approach to effectively gauge the growth rate and determine areas that need improvement.

This model offers your brand the tools and resources it needs to successfully break through the franchise market and sell, manage and grow. Our qualified consultants have years of working in franchise development throughout the United States and Canada, ensuring franchisees' growth and success. 

Since we opened our doors to the public in 2009, we have interacted with many business owners looking to expand but failed when it comes to effecting marketing. In the digital age, marketing has shifted to the online space, making it more effective, efficient, and highly competitive. We have a team of franchise marketing experts ready to help you create impactful campaigns targeting your audience and building brand awareness. 

We also help with the franchise sales and staffing process by providing high-quality franchise sales professionals with the experience you can leverage to improve your franchise model. Let us help you develop the appropriate franchise strategies and expansion plans to scale your model successfully. FMS Canada is not just focused on your success but your franchisees' success as well.