Franchise marketing is an incredibly important part of any working system. However, finding the right marketing plan for your business can be harder to do than it sounds. There are a few keys that are all telling if you have a successful franchise marketing plan. If you currently have something in place, make a checklist and ask yourself if your marketing investments are doing the following:
Franchisors can’t make the maximum change in the market without the input of their franchisees. With that said, you do not have to listen to everything all of your franchisees say all the time nor do you have to take anything at face value. However, good franchisors will listen to what franchisees are saying about their in-store experiences and take the information into consideration when making a franchise marketing plan. Franchisees have one advantage that franchisors don’t have and that’s working in the field on a daily basis.
Good franchise marketing will always influence consumers whether it’s to visit your shop, use a hashtag, or give to a cause. You will know that your marketing efforts are working. If you do not see consumers responding to your franchise marketing, it means they may need an overhaul or your investments are being wasted.
In order to have great franchise marketing, you’re going to have to attribute your finances to a couple of different places. You will need to pay internal administration fees, production fees, and distribution fees. If you have a working franchise marketing plan, your funds will be well allocated between these three sources and show their efficiency by showing success in the campaign.
It’s nearly impossible to have a good franchise marketing campaign fresh out of the gate. In most cases, there is a cycle of research and testing and research and testing which could take months. You will know you have a great marketing campaign on your hands if you spent the time researching the market and your target audience and have the documentation to prove your numbers are in the green. The extra kicker about franchise marketing is that it is alive and constantly moving. Having documentation can help your business change with the times, anticipate trends, and build better marketing campaigns in the future.
You can’t have a consistent franchise without strong franchise marketing that not only agrees with your brand but makes it stronger. The stronger you can present your business to the public through personality, ideas, theme, and philosophy, the better your business will stand against its opponents. To have the most efficient franchise marketing, it should always agree and enforce the ideas behind our business. If there ever seems to be a contradiction, you may want to rethink the marketing decisions made for that campaign.