Our Team

Scott Mccarthy

DIRECTOR OF CANADA

Scott has extensive experience in the Canadian franchise landscape working with some of the most well-established brands in Canada and the United States. Scott began his career at Tim Hortons as a multi-unit franchise owner/operator. After ten years with Tim Hortons, Scott expanded his horizons and joined Kelsey’s as a Franchisee owner/operator. Having over 15 years of experience as a franchisee, Scott made a deliberate move to apply his talent and knowledge to corporate operations, joining companies such as Sunoco, McDonald’s, Medicine Shoppe/Rexall Inc., Luxottica Retail and Pearle Vision Canada. In that time, he led, planned and opened nearly 200 franchised locations. Most recently Scott held the position of Vice President of Operations where he led the operations team at Mary Brown’s Famous Chicken & Taters. His entrepreneurial flair, passion for spotlighting his teams’ strengths and motivating new processes and systems, enabled the company’s rapid evolution and ability to more than double the business in three years.

Shelley Berman

DIRECTOR OF CANADA
CO-FOUNDER & MANAGING PARTNER – Shelley’s goal is simple – to empower small and large businesses to differentiate themselves, and to drive growth alongside measurable results through strategic and tactical marketing. This perspective, combined with her executive experience, ingenuity and success in marketing makes Shelley the go-to person, for companies both corporate and franchised entities looking to evolve. The focus of Shelley’s early career was in Consumer Package Goods with Colgate Palmolive South Africa. In Canada, Shelley has leveraged her marketing flair in the technology sector as Director of Communications for Mobile Data Solutions Inc., Brand Director at Mars Canada Inc., and Vice-President of Marketing at Cara Foods Inc. for Kelsey’s, Montana’s and Milestones. Shelley recently held the position of Vice President Marketing for Mary Brown’s Famous Chicken & Taters. Shelley has a Master of Arts degree in Industrial Psychology and has leveraged decades of proficiency which have culminated in a number of Global Marketing Awards.

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