Life is a big word, it sort of covers it all, family, work, religion, politics, economy, all of it. Franchising is an expansion vehicle for brands that allows for new market growth. What ties the two together?
Unexpected twists and turns in the road certainly are inherent in both life and franchising. Regardless of how much we plan or try to predict the future, none of us had any idea Donald Trump and Bernie Sanders would still be in the election at this point. In franchising, who could have predicted that blockbuster video wouldn't be here any more?
Franchising offers great promise for growth and the development of a strong brand based on solid company principals that are scaled through the addition of new franchise partners. Life has endless potential when we are young and see the upside in our venture. Through good teachers, wives, husbands and acquaintances, we pave our way to a successful future in whatever we aim to accomplish. Typically, this with strong visions and a commitment to their core values are the ones who tend to have the biggest impact in life. Huh, seems pretty consistent so far....
Franchising creates the potential to replicate ones self through franchisees who buy into the company's vision for growth. Good systems and infrastructure allow this growth to happen and new entrepreneurs to succeed in their own business. Life offers the opportunity for us to influence people, make a difference in others lives and through vehicles such as religion or education create more opportunity and good fortune for others one might come in contact with throughout their journey.
Franchising offers the potential to leave a legacy. Great entrepreneurs have come and gone many years ago who's ideas and words are heard today through successful franchise brands. Life's goals tend to shift towards leaving a legacy for most towards the end of our lives. We aim to leave an impact, stories and memories with family, friends and connections. The most successful can be seen as statues outside ballparks or at the center of town squares.
With all of these commonalities and seeming logic behind the franchise expansion model, why don't more businesses turn to franchising as a growth vehicle? Well, we aren't all great at "life" either. Only businesses that have the right vision, market opportunities and systems can franchise.
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