RockBox Fitness Franchise
RockBox Fitness is an innovative, exciting and disruptive fitness franchise which is the creation of Steve Halloran and Roger Martin. They recognized the transition happening in the fitness market from large gyms with rows of equipment and large amounts of members who never made it to the facility to smaller, more community-oriented concepts.
These smaller gyms, which were focused on class fitness programs and high-intensity, results-oriented programs were what the customer wanted and also made a great deal of sense from a business perspective.
In 2016, the RockBox brand was born from years of experience working and managing gym businesses and deep business background in a variety of different industry segments. The concept was simple, intense and exceptionally focused on generating results for clients who joined the RockBox movement.
The brand was an instant hit as the first corporate units broke all sales and membership expectations. Franchising the fitness brand was the next step for the business model and would carry the RockBox system forward into new markets.
In late 2017, RockBox hired Franchise Marketing Systems to develop the fitness franchise and organize the business to scale through franchising.
Franchise Marketing Systems team of consultants and development members worked with Mr. Martin and Mr. Halloran to define the franchise strategy, organize key business elements and set critical franchise fee structures. The business plans were written for franchisors and franchisees and then the FDD was developed in conjunction with Jason Powers and Barber Power franchise law.
Franchise operations manuals and franchise training systems were developed to translate key elements of the business to new franchise investors and systems were implemented to keep franchisees on point with system KPIs.
For franchise marketing, the FMS team organized franchise brochures, the franchise website, franchise evaluation forms and the franchise marketing plans. The franchise model was launched in early 2018 and the RockBox franchise again broke through all expectations.
In the first 12 months of franchise operations, 25 new RockBox franchises were sold in a variety of key markets across the United States. Stronger franchise investors opened multi-unit franchise territories and the brand was quickly establishing itself as a fitness franchise to contend with.
In the coming years, RockBox leadership is continuing to focus on core operating principles, excellent unit-level economics and strong franchise operators.
As of 2020, RockBox Fitness has been able to scale to over 60 units and is quickly becoming a leader in the boutique boxing and fitness market category.
For more information on how to franchise a fitness business, contact FMS.
Anytime Fitness Franchise
How did Anytime Fitness grow to 3,264 locations in 2016 after only starting the franchise in 2002? It almost defies logic in that the fitness space is as competitive as any market segment in franchising and has been for many years.
Many large fitness franchise brands have come and gone during this time frame and certainly, with brands such as SNAP and Planet Fitness, the barriers to entry are significant for a new franchise brand. Anytime Fitness seems to have overcome all of these odds and with 307 new units added in 2015 alone, the brand isn’t slowing down at all.
Anytime Fitness hired Franchise Marketing Systems to develop processes and infrastructure needed to facilitate better recruitment processes and franchise sales models. The business was already successfully recruiting franchisees, but with a growing sales team and larger corporate staff to manage the wave of new franchisees, it became apparent that systems, procedures and policies needed to be implemented in order to confirm that the presentation was compliant, documentation was being presented franchisees in the appropriate manner and that the sales personnel were making presentations according to corporate policy.
Anytime Fitness has struck a chord with franchise investors by hitting some of the key value points in a franchise transaction. Anytime is one of the growing trends of franchisors who use an earnings claim and present impressive financials.
Appropriate disclosure and a detailed review of how these financials have been developed allow this is a significant part of the franchise presentation. Anytime Fitness also presents a simple operating model with a lower initial investment. This combined with great financing relationships with third-party lenders minimizes the cash out of pocket from a potential franchisee and allows for a lower barrier of entry for new franchise investors.
Anytime Fitness has also done a great job with branding, PR and industry exposure both within the fitness industry and the franchise industry. The business has been ranked as the top global franchise by the Entrepreneur Franchise 500 for several consecutive years.
The brand has been consistent in promoting the franchise model with a dedicated, regionalized franchise recruitment lead generation plan. The budget has been supported by an in-house franchise sales team with the time and resources needed to work with the leads and effectively introduce the brand to new franchise buyers.
The last aspect of Anytime’s success has been the relevance of the business model for today’s market. More and more people are concerned primarily with time and convenience, they have busy lifestyles and can’t waste time on anything. Anytime fits the market and answers these key demands of today's consumers.
The bottom line, the business model is relevant and makes sense to the consumer, so it has made sense to the franchise investor as well.
For more information on how to franchise your business and achieve scaled growth through independent franchise ownership, contact us.