Top Franchise Models to Invest in During Pandemic Times

Top Franchise Models to Invest in During Pandemic Times


Top Franchise Models to Invest in During Pandemic Times


The business landscape has changed in significant ways here in Canada thanks to COVID. Frankly, in the franchise industry, business couldn’t be better as people race to find new paths to income or seek new ways to sink their roots into solid, recession-resistant industries. Franchise sales numbers still soar to record-breaking heights as innovation and convenience becomes the cornerstone of every business strategy. Upon examination of the most successful franchises we’ve worked with this year and throughout 2020, common threads emerge demonstrating what makes for the most resistant business ripe for growth.    

Service-Focused as the Heavy Hitter 

Service based businesses have always been an excellent choice from a financial standpoint. These offer low-overhead models and often require a lower-than-average up front investment. These types of franchise models are typically scalable as a franchisee’s resources are built — only equipment, a vehicle, and staffing need to be added as the demand increases. Not as a rule, but generally speaking, service based businesses may also be home-based, so our following two examples straddle the two.    
Home-focused services have proven recession-proof as people have more time at home and are getting an up close and personal look at their houses’ needs. Wet Paint, a service concept that resurfaces old outdated kitchen and bathroom cabinets with a professional painting process, is seeing incredible demand. This concept focuses on renewing the old, ultimately providing a much needed facelift to the abode without the added time and money that comes with new cabinetry. Another great example of a service-based business that has continued to do well is Royal Coating and Supply. This company performs a vast array of concrete and coating services. Such a service can make the entire outdoors area feel completely new!

Clean Sweep 

The hot topic of today is sanitization and cleaning. Almost all cleaning, sanitization, or disinfection businesses have seen soaring demand. This is both a B2B and B2C concept. There is no type of business that is barred from needing such services, making all markets an opportunity. More often than not, clients of such cleaning companies are recurring revenue for the franchisee. Once they have established a trusted, working relationship, clients will continue to utilize the services. Motivated House Cleaning is one such company that has greatly benefited during these unprecedented times. Cleaning companies allow for low upfront investment — cleaning supplies, a working vehicle, and a customer list are all that’s needed to begin. COVID has permanently shifted the cleaning services industry for the better, marking it as essential for many companies and facilities forevermore.    

Home Sweet Home 

There’s nothing quite like the convenience of working from home! Lower overhead costs and minimal staff are all a common vein that run through home-based businesses. BBQ Party in a Box is an amazing example of these convenient models. Everything is arranged at home and then the event takes place at a given event space. Since most of the preparation takes place away from the clients, social distancing is made easier.   Smiles on Wheels leverages a powerful high-demand concept in a convenient mobile model. This business travels by appointment to the customer — which can be their house, their workplace, or a parking lot — and expertly whitens teeth using a specialized whitening gel. As with BBQ Party in a Box, this concept only needs a vehicle and home office space to thrive. One more steady segment worth mentioning is our pets. Pets have become a part of our families and nothing has changed during COVID. Good Sniff Spaw, a concierge pet grooming service, is growing. Pet owners consider their pet’s grooming essential and have shown to lean heavier on brands that are convenient and limit person-to-person interaction. All of these are prime examples of home-based businesses that do not need a brick-and-mortar space to launch and will be a flexible addition to your schedule.    

The Age of Digital 

Reaching your clients in the virtual world was once optional — but not anymore. Patrons no longer pop over to a shop to make a quick purchase. Instead they search, scroll, and venture out seeking business models who can meet their personal needs quickly or their consumers’ expectations. More than ever, the advertising space is competitive and ads must be innovative to stay top-of-mind and get noticed. SMART TEK has been Canada’s leading interactive technology and media solutions since 2010. They provide digital signage in a suite of displays, keeping ahead of the times and perpetuating the economy through solidified informational communication and advertisements. NetPrintShip falls into this category as well as a one-stop shop for printing, shipping, and promotional needs. Using state-of-the-art equipment, both of these businesses are relevant and directly contribute to economic growth and sustainability through important B2B logistical and promotional solutions.
The unprecedented Coronavirus pandemic has significantly affected the franchise market for the better. Home based businesses, service-driven concepts, cleaning and disinfection companies, and technology-driven models are all viable options for your next franchise venture. Are you seeking an affordable franchise here in Canada? We can help! Do you want to franchise your business in Canada? Our team can do it!  

Contact FMS Canada for more information at or email Scott at [email protected].


Smart Franchising Drives Results

Smart Franchising Drives Results


In working with so many emerging and new franchisors, every brand wants to grow nation-wide across Canada in a very short time period, scorched earth, world domination.  This is after all what makes entrepreneurs so entrepreneurial is that never-ending vision for greatness and a world without boundaries.  What happens so many times when the initial corporate unit, based in Halifax, sells the first franchised unit in British Columbia, is that the Franchisor realizes they have a tough time providing support and guidance that is relevant and keeps the franchise marketing system moving forward.  My explanation to a new Canadian franchisor in how opening a new franchise unit works is that you can look at your first few franchises much the same way you would opening a new corporate location.  It will take about the same amount of work, time and effort to open a franchised store as it would to open a company owned store.  The difference of course in franchising that the franchisee is making the investment, and that if you’ve chosen the right franchise candidate, that they will eventually pick up the ball and run with it using 10000 euros.  But by opening a location across Canada as the first unit, your odds of success as a new franchisor drop significantly.  The costs and logistics of providing the necessary value and support to that early franchisee are just too much for most to handle.  

Our recommendation, when launching a new franchise model, hold off on the scorched earth policy if not just for a moment.  Get your feet under you as a franchisor and get comfortable supporting, training and developing franchisees.  Once you have a few under your belt, you can push the envelope and go further with expansion planning.  What this typically means is that you should stay within your province to begin.  Start out with locations you can get to when needed, ideally within a day’s driving time round trip is a good benchmark.  Restoration 1 is a brand that in 2010, Chris Conner and Franchise Marketing Systems U.S. developed in the continental U.S.  In 2012, Restoration 1 Canada was born under the leadership of the Eric and Richard Simtob, two famously entrepreneurial brothers, who brought excellent experience to the network.  They developed over 20 units of the restoration franchise in Canada in a short time period and had almost all of them in Ontario before venturing out even to another province.  The results were astoundingly positive with strong unit validation and great training, support and leadership largely because the units were all in Ontario.  Today, Mr. Conner and the Simtob’s have sold the Restoration 1 Canada brand throughout Canada and have locations nation-wide, but this was only possible because of the focused launch of the brand and the resulting high-performing franchise units.  

Franchising a business is a bit of a simple equation in the end, which is part of why the model is so attractive and widely used possibly.  It boils down to doing two things well, one, selling your franchise, vision and credibility as a brand and two, delivering results for the people who bought into the system.  Selling and Validating are what separate the strong franchise systems from the weak ones.  The two are unique, but certainly tied together in that your ability to validate the franchise will be driven by who you sell to and where you sell your franchise.  Target market closer to home and your support, relationships and ultimately franchisee’s performance will benefit.  For more information on how to franchise your business in Canada, contact Franchise Marketing Systems: