You’re in Good Company with FMS Franchise

FMS Franchise (FMS) is a strategic partner for new and existing franchise businesses. Through the creation, launch and execution of effective growth strategies, FMS Franchise helps ensure your success and legacy.

As a franchise consulting company developed by entrepreneurs and for entrepreneurs, we offer a range of services that provide marketing and sales support to FMS clients.

Whether you are looking to franchise your own business or sell your franchise business, our team is here to assist you. Offering far more than simply buying and selling, FMS Franchise takes an active role in research, conversion, metric tracking and more, giving you everything you need from one strategic partner.

With our focus to provide you with customized and effective franchise development services tailored to your business needs, there’s no need to go elsewhere.

FMS is Proud of What We Do

The clients we serve and the success we’ve helped others achieve. The numbers speak for themselves:

You’re in good company with FMS Franchise. The processes of developing, implementing and marketing a franchise system require expertise - one that comes with years of experience from people who are in the business of franchising.

Franchising is a tool to grow your business, giving you the ability to expand into new areas and achieve massive market penetration in a short period of time. By franchising your business, you can bring in investors without giving up control of the organization's direction or decision-making ability.

Franchising enables a company to swiftly and successfully create a brand and a sustainable competitive advantage.

Growing your business is made easier with the support and guidance of FMS, as you can unlock much more potential than you can with just one location. As you expand, you will increase your chances of becoming a reputable leader in your industry.

With the help of our marketing strategies and channels, we promote quick expansion and business growth. Our team is trained to assist with recruiting and training resources to jumpstart your franchise and lead to sustainable practices over time.

Working with FMS Franchise, you have consultants who have real experience in the field of franchise business development and we are the only full-service franchise consulting agency offering sales and marketing support to our clients, giving you the peace of mind that your business is in the best hands.

FMS Franchise - Working For You, With You

Looking to develop your franchise? Maybe looking to sell your franchise? You need a franchise management system to work for you, and with you. Since 2009, FMS Franchise has created and implemented franchise distribution models for hundreds of brands.

Our in-house franchise consultants make up a 28-member team to provide all of the resources required to execute a successful franchise model. From buying to selling, from supporting to launching, FMS Franchise has you covered for every aspect of the franchise business.

The fundamental premise of Franchise Marketing Systems is franchising a business effectively and profitably without large upfront fees or high overhead for your new or existing organization.

The FMS Franchise model is one of the most cost-effective franchise development options available in the franchise industry.

With more than 200 years of combined franchise expertise, FMS will assist you in every aspect of developing and managing a successful franchise business by creating a more profitable and efficient franchise model.

The franchise industry has thrived with more opportunities over the past twenty years than ever before. Those looking to enter into franchise development, or those looking to sell their franchise business, are on the cusp of fresh possibilities and propositions.

Franchising can help you expand your business. Partner with FMS to assist you in developing, defining, and structuring your franchise to launch new locations under your brand in new markets. Franchise expansion can quickly scale your brand with independent owner operators that believe in your approach and mission.

Are you ready to turn your business idea into a franchise? Our expert consultants will assist you to grow your business. Contact us today.

Splash and Dash Franchise

In 2009, Dan Barton approached Christopher Conner with a unique concept.  Mr. Barton had been in the gym business and had successfully worked his way to the top levels of management with the Gold’s Gym franchise organization.  He was CFO at the time and was making a transition into the pet industry. 

It was a risky move for anyone to leave a global franchise organization as CFO and step into an entirely new business.  The new concept was to be Hollywood Premier Pets, which was in effect a failing pet retail business located in Palm Desert, California.  Mr. Barton had purchased the business and was instituting his new marketing model to help the business come back to life and franchise the model out to other pet stores that were ailing from similar circumstances. 

Dan Barton would be at the time, the first client for Chris Conner and Franchise Marketing Systems. Mr. Conner had to be sold on the concept and being that Franchise Marketing Systems was a new business at the time, it was imperative that the first client be a success.

What was of particular interest about the Splash and Dash model was the residual, repeat business that was created through customer acquisition and loyalty programs.  Mr. Barton had effectively leveraged his experience in the gym business, famous for memberships and recurring billing and utilized the model for the pet industry.

The pet retail business was plagued with what is the primary issue for most retail businesses, how do you get customers in the store often enough to achieve critical mass volume, cover your overhead expenses and ultimately see a consistent profit?  The Splash and Dash concept fixed this dilemma.  In three short months of owning Hollywood Premier Pets, it became clear that the model worked.

The first order of business was to develop a brand that could be scaled globally.  The pet business was big, but it was getting significantly bigger every year, Splash and Dash had what it took to be a global brand, but Hollywood Premier Pets did not.  The organization transitioned entirely to Splash and Dash and the franchise model was created to offer the platform to other stores.

With Franchise Marketing Systems, Splash and Dash developed a strategic plan for franchise growth that focused initially on marketing to existing pet retail and grooming businesses.  This was what all parties involved saw as the low-hanging fruit and immediate opportunity for the pet franchise model.  These businesses were already in the industry and for the most part, were struggling, the value proposition of Splash and Dash would be extremely relevant. 

The franchise fee structure, territory model, support programs and infrastructure were designed to support this growth and allow for duplication of the Splash and Dash model.  

Next was the packaging of the Splash and Dash franchise model.  The systems needed to be documented and organized so that virtually anyone could pick up the franchise operations manual and understand what steps 1 through 20 were and become Splash and Dash of their market. 

The business model was heavily focused on developing clients and therefore had a strong sales component.  Dog Groomers and pet retail owners traditionally were not good salespeople and needed heavy training programs in place to teach, train and then maintain their sales model. 

Good systems were developed to be able to manage the sales and understand what metrics should be in place so that a store could be gauged as to how successful they were in implementing the pet services franchise system.  Branding, marketing, collateral and all associated materials were then developed to be used in all of the Splash and Dash franchise locations and to add value to franchisees.

Then, Franchise Marketing Systems developed the marketing, business development and franchise sales models to go out into the market and recruit new franchise owners.  Within a very short time period, it was obvious that Splash and Dash was a brand with the ability to grow quickly as a Master Franchise was sold in Australia, another in Canada and by the end of the first year of franchising, 23 units franchisees had purchased the model in the U.S. 

New strategic initiatives, technology and management were put into place to support this growth and manage the growing number of responsibilities that came with this growth. In 2014, Mr. Conner and Mr. Barton held strategy meetings again for the purpose of redefining the model which had reached almost 100 locations. 

The new version of the Splash and Dash franchise was a from-the-ground-up retail franchise model that could be offered not only to existing pet industry professionals but also to entrepreneurs who wanted to get into the pet retail and pet services franchise market. 

Today, Splash and Dash have over 100 locations of the business model in operation around the world. Mr. Barton has written books on the industry and is asked to speak at pet industry conventions on how to market and build your pet business more effectively.  Splash and Dash continue to add new franchisees on a rapid scale and the organization has been proven to be one of the industry leaders in the entire pet services franchise market.  Splash and Dash is a perfect example of franchising allowing a new business model to scale quickly and capture market share.


For more information on how to franchise a pet business, Contact Us.