Experienced in every aspect of Franchising is perhaps the most accurate way to describe Scott McCarthy’s career and knowledge.

Scott has extensive experience in the Canadian franchise landscape working with some of the most well-established brands in Canada and the United States.

Scott began his career at Tim Hortons as a multi-unit franchise owner/operator. After ten years with Tim Hortons, Scott expanded his horizons and joined Kelsey’s as a Franchisee owner/operator.

Having over 15 years of experience as a Franchisee, Scott made a deliberate move to apply his talent and knowledge to corporate operations, joining companies such as Sunoco, McDonald’s, Medicine Shoppe/Rexall Inc., Luxottica Retail and Pearle Vision Canada. In that time, he led, planned and opened nearly 200 franchised locations.

As VP of Operations for Mary Brown’s Famous Chicken & Taters, Scott led the operations team for over 3 years where his entrepreneurial flair and passion for spotlighting his teams’ strengths and motivating new process and systems, enabled the company’s rapid evolution and ability to more than double the business in three years.

Scott’s current position is Co-Director of Franchise Marketing Systems Canada. For the past 5+years , he has been instrumental in not only franchising over 150 Canadian entrepreneurs across multiple verticals (and growing) but has also leveraged his passion and experience within the franchise arena to consult. He works with a multitude of both well-known and emerging brands to help them effectively grow, operationalize and franchise their businesses, both internally and externally.

Shelley combines her entrepreneurial drive, in-depth marketing expertise and business acumen to grow companies organically and via franchising, within domestic and international markets, leveraging strategic and tactical marketing as the foundation. She is extremely fluid in working with 3rd party marketing agencies as well as developing and managing them in-house as an extension of her team.

Shelley’s goal is simple – to empower small and large businesses to differentiate themselves, and to drive growth alongside measurable results. This perspective, combined with her executive experience, ingenuity and success in marketing makes her the go-to person for companies both corporate and franchised who are looking to expand and evolve.

The focus of Shelley’s early career was in Consumer Package Goods with Colgate Palmolive South Africa for over a decade. In Canada, Shelley has leveraged her marketing flair in the technology sector (B2B) as Director of Communications for Mobile Data Solutions Inc., Brand Director at Mars Canada Inc. (for famous household brands such as Uncle Ben’s Rice, Cesar & Pedigree pet food), and Vice-President of Marketing at Cara Foods Inc. (for Kelsey’s, Montana’s and Milestones). Over this time, she has been instrumental in both brand turn-arounds and also rebranding. Shelley held the position of Vice President Marketing for Mary Brown’s Famous Chicken & Taters, where she created a team to localize marketing efforts to enable growth on a store by store basis, in combination with building brand recognition and awareness across Canada. Her marketing efforts to support franchise development assisted the brand to more than double its size within three years.

Shelley’s current position is Co-Director of Franchise Marketing Systems Canada. For the past 5+ years, she has played pivotal role in franchising over 150 Canadian entrepreneurs. She has applied her many decades of leadership and passion for marketing to enable new franchise concepts to enter and profile their businesses within the Canadian landscape, while simultaneously consulting to established brands to enable their growth through a diversified marketing mix.

Shelley has a Master of Arts degree in Industrial Psychology and has leveraged decades of proficiency which have culminated in a number of Global Marketing Awards.