Top Franchise Marketing Plan

What is Franchise Marketing?

Franchise marketing is a way of promoting a business or a brand through a network of franchisees, who are people who buy the right to use the name, logo, products, and services of an established company, called the franchisor. 

This collaboration helps both parties grow as the franchisees strengthen the brand’s established reputation, while franchisors gain wider market presence.

How to Do Franchise Marketing?

Franchise marketing is a powerful tool for expanding your brand and reaching new markets. It's a collaborative effort between a franchisor (established company) and franchisees (independent business owners) to promote the brand and attract customers. 

Franchise Marketing Plan For Franchisees

Use a trusted name

You can sell products or services that people already know and like, so you have less risk of failing. You can also benefit from the reputation and quality standards of the big company. Customers will trust you more because they recognize the name of your business.

Get help from the big company

They will teach you how to run your business and help you when you need it. You will get access to their systems, tools, and resources that make your work easier and faster. 

Join a Group of Other Business Owners

You can learn from them and support each other. You will be part of a community that shares the same goals and values. You will have opportunities to network, collaborate, and exchange ideas with other franchisees.

Franchise Marketing For Franchisors

Reach More Customers

You can sell your products or services in more places without spending a lot of money to open new stores yourself. You can save time and money by letting the franchisees handle the local operations and regulations

Make Your Name Stronger

Each small business owner will promote your name in their area. You will increase your brand awareness and visibility among potential customers.

Share The Profits

When the small business owners make more money, you also get more money from them. You will receive a percentage of their sales as royalties. You will have a steady and reliable source of revenue.

Some examples of big companies that do franchise marketing are McDonald’s, Subway, Marriott, or Starbucks. They are very famous because of this. But this is not only for big companies. It can work for any company that has a good idea and wants to grow.

Franchise Marketing Plans & Strategies 

1. Understanding Your Audience

The first step to any successful marketing campaign is understanding your target audience. In franchise marketing, you have two main audiences:

a) End customers

These are the people who buy products or services from your franchisees.

b) Potential franchisees

These are the entrepreneurs who are interested in owning and operating a franchise of your brand.

Once you understand your audiences, you can develop targeted marketing messages that resonate with them.

Before you start any marketing activities, it's important to develop a growth blueprint. This will help you to

- Define your target markets

- Identify your competitive advantages

- Develop a short-term and long-term marketing strategy

Your growth blueprint should be a living document that you can update as needed.

2. Marketing Channels for Franchise Marketing

There are a variety of marketing channels that you can use to reach your target audiences. Here are a few of the most effective:

a) Website

Your website is your 24/7 salesperson. It should be informative, easy to navigate, and optimized for search engines.

b) Social media

Social media is a great way to connect with potential franchisees and build brand awareness. Be active on the platforms where your target audience is spending their time.

c) Direct mail

Direct mail can be an effective way to reach potential franchisees who are not online. Use targeted mailing lists and track your results carefully.

d) Trade shows

Trade shows are a great way to meet potential franchisees face-to-face. Be prepared to answer questions and provide information about your franchise opportunity.

e) Associations

Partnering with industry associations can give you access to a pool of qualified potential franchisees.

f) Direct sales

Direct sales can be an effective way to reach potential franchisees. However, it's important to make sure that your sales approach is professional and ethical.

3. Tips for Franchise Success

Here are a few tips for success in franchise marketing:

a) Focus on ROI

Make sure that your marketing activities are generating a positive return on investment (ROI).

b) Track Your Results

Track your marketing results so you can see what's working and what's not.

c) Be Patient

It takes time to build a successful franchise network. Don't get discouraged if you don't see results overnight.

d) Get Help From the Franchise Experts

There are a number of resources available to help you with your franchise marketing. Franchise consultants, marketing agencies, and industry associations can all provide valuable guidance.

Contact Zera Creative today to discover more about our franchise marketing services. We are eager to work with you to create a franchise marketing strategy that will help you grow your brand and your business.

10 Essential Steps of Franchise Marketing

You have a great business idea and you want to share it with the world. But don’t know how to reach more customers and expand your brand? Franchise marketing helps you team up with the people who love your brand by opening new opportunities to grow your business. 

1. Know Your Brand Inside Out

Understand what makes your franchise unique. Identify key selling points and why customers should choose your brand over others.

2. Create a Solid Marketing Plan

Outline your goals, target audience, and budget. Develop strategies for online and offline marketing, considering social media, local advertising, and events.

3. Build a Strong Online Presence

Invest in a user-friendly website and maintain active social media profiles. Engage with your audience, share updates, and respond promptly to inquiries.

4. Use Social Media

Choose platforms where your target audience is most active. Share visually appealing content, run promotions, and encourage customer interaction.

5. Local Advertising Matters

Target local markets through community events, sponsorships, and partnerships. Utilize local media and advertising channels to increase brand visibility.

6. Optimize for Local Search

Ensure your franchise appears in local online searches through the help of Local SEO. Optimize your website for local keywords, claim your Google My Business listing, and encourage positive reviews.

7. Consistent Branding Across Locations

Maintain a uniform brand image across all your franchise locations. Consistency builds trust and makes it easier for customers to recognize and remember your brand.

8. Training for Franchisees

Educate franchisees on effective marketing strategies. Provide them with marketing materials and guidelines to ensure consistent messaging.

9. Offer Incentives and Promotions

Attract new customers and reward loyalty by offering promotions, discounts, or loyalty programs. Make sure these promotions align with your brand image.

10. Monitor and Analyze Results

Regularly track the performance of your marketing efforts. Use analytics tools to measure online engagement, track customer feedback, and adjust strategies accordingly.


Remember, successful franchise marketing is an ongoing process that requires adaptability and a keen understanding of your target audience. Keep refining your approach based on feedback and market trends to ensure long-term success.

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Every franchise is different. Our franchise experts work to structure and scale your business to bring your vision to life.

FMS Canada provides marketing and promotional services to grow the awareness of your brand to customers and generate leads to qualified franchise candidates. We provide franchise marketing services to create interest in everything from your brand, products, services, and the franchise opportunity.

Our digital services provide significant value to those franchisors looking for expansion between 1 and 50 units. Even mature franchisors have outsourced sales and franchise development work to FMS Canada to add bandwidth and capacity to their sales organizations. Our digital package includes the design, development, and creation of necessary marketing materials to present your franchise model to prospective buyers.

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We are a team of franchising professionals that provide solutions for development, consultation, and expansion of businesses.

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