Levels of Franchising

Start focusing on strategic aspects that will help to drive the growth of your brand and scale your business

National or Global Level

Franchisees and corporate units contribute to a marketing fund used to promote the business and build the company’s brand all across the country or globe.

Regional Level

Franchisees work together through regional cooperatives where the advertising fund is spent inside the region. These efforts build local awareness and leverage economies of scale in advertising and promotional spending.

Local Level

Franchisees are required to spend dollars to promote and advertise the business in their immediate market. These advertising platforms focus brand development and exposure in the direct community. It is also a mutually beneficial relationship between franchisor and franchisee.


Are you wondering what franchise level is suitable for your business?

Contact our franchise experts to learn more today!
We are a team of franchising professionals that provide solutions for development, consultation, and expansion of businesses.

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