National or Global Level
Franchisees and corporate units contribute to a marketing fund used to promote the business and build the company’s brand all across the country or globe.
Franchisees work together through regional cooperatives where the advertising fund is spent inside the region. These efforts build local awareness and leverage economies of scale in advertising and promotional spending.
Franchisees are required to spend dollars to promote and advertise the business in their immediate market. These advertising platforms focus brand development and exposure in the direct community. It is also a mutually beneficial relationship between franchisor and franchisee.