Unfortunately, no business is resistant to the slow season. While there is no way to completely end the slow times of the year, there are ways to improve sales so they aren’t quite as bad. A good franchise marketing plan is going to be necessary in all cases, but before you can create a strong marketing plan, you have to figure out what action will drive traffic to your business. Here are four things to try or keep in mind as you work on your slow-season franchise marketing plans.
One of the best things you can do during the slow season is to find other stores or businesses that are in their fast season. As stated before, different industries and businesses have different slow times of the year. If you can find someone with a fast season in your slow and a slow season in your fast, you may have just found your perfect business partner relationship. Talk to the other business owner, pull together a franchise marketing plan for two, and watch your business pick up.
There are usually local events year-round in most towns. This may come in the form of holiday-specific events like Halloween, Fourth of July, Thanksgiving, and Christmas events or they may come in seasonal, annual events like a cause-specific 5k or baseball league. Find what your city offers and try to participate somehow either as a sponsor or a human/company participant. This is a great way to put franchise marketing smack dab in the middle of your community as a contributing, visible, human member instead of just a brand name.
Everybody looks for businesses that are offering specials. Not only does offering military discounts bring in more customers, but it also looks good on your business as you support your country and your troops. You can design contests with free giveaways around specific events or times of year that are happening. Make sure your franchise marketing for these events is well stated that way people know something is going on.
Perhaps you have a social media account or maybe your business has never put stock into social media marketing before. If your business is slow, consider looking into alternative types of franchise marketing that you haven’t taken advantage of yet. With the popularity of social media, there are few better ways to get your name out there than through social media websites like Facebook and Twitter. With the help of social media websites, you will be able to advertise your business on top of managing customer relations with real-time conversation. If you are not sure if you have the time or knowledge of social media marketing, don’t worry, there are tons of companies out there that can help you with that too.
FMS is a team of expert franchise consulting professionals based in Canada that provides solutions for franchise development, franchise consultation, and expansion of businesses globally.