Some say that you are born into greatness. Others say that greatness is thrust upon you. The same can be said about being a great leader. While there are many franchisors who were born as great leaders, there were others who learned how to be great through the decisions they had to make and the trials they’ve been through. If you want to make more out of your franchise companies, becoming a better leader is one of the ways to do that. Here are four ways you can become a better leader for your company:
Great leaders are constantly adding new value to their offerings. If you want to lead your franchise companies to a brighter future, you need to constantly be looking forward. How can you improve your service? How can you improve your products? How can you improve your staff? You not only want to think about how you can add value for your customers but how can you add value for those within the company as well? This will help keep franchisees happier, more loyal, and more productive in your brand.
There are few in your business who can make decisions that will affect all of your franchise companies. Because what you say is law, you must constantly be making decisions for the betterment of your franchise. While many franchisors and leaders have advisors or counsels of some kind, you are still the one who is ultimately in charge of making any major decisions in regards to your business.
Good leaders know how to say what they need to say without stepping on toes or being indecisive. Good leaders aren’t cryptic. Good leaders know how to change the way they say something in order to better communicate with someone who speaks differently. Your franchise companies will only be able to advance if you, as the leader, know how to talk the talk.
You cannot be a great leader for your franchise companies if the quality of your decisions bounces from incredibly to terrible on a regular basis. That’s not to say that every choice you make has to be perfect and that you cannot make mistakes. Trial and error is an important part of being a leader. However, if you are providing a service or product to your franchise as a whole, the quality should always be consistent. The decisions you make should be consistent. Your word should be consistent. This consistency will carry into your brand and bring customers back for more. They come to you for consistency, why wouldn’t your franchisees and employees want the same?
It’s a human experience to constantly grow and learn, especially in the face of failure. If you want to lead your franchise companies with some of the best leaders in the world, you should take everything in stride. Learn from every experience and apply what you learn to the business you have. You never know where you will pick up new information. Perhaps you meet someone at a franchise convention, perhaps you or one of your employees or franchisees made a mistake. Every opportunity is a learning opportunity and the best of leaders look for those moments.
FMS is a team of expert franchise consulting professionals based in Canada that provides solutions for franchise development, franchise consultation, and expansion of businesses globally.