Exposing the Most Popular 3 Myths of Franchising

Franchising your business can be an exciting and lucrative opportunity for entrepreneurs looking to expand their brand. However, misconceptions and myths surrounding franchising often hold business owners back from pursuing this path. At FMS Franchise (FMS), we're here to help debunk some of the most popular myths and show you how franchising can benefit your business.

Myth #1: Franchising is Only for Large Corporations

Many people believe that only big corporations with large budgets can successfully franchise their businesses. However, franchising can actually be a great option for small and medium-sized businesses looking to expand their reach. In fact, franchising can offer several advantages to smaller businesses, such as:

A faster way to expand: Franchising allows businesses to expand their footprint more quickly than if they were to open new locations themselves. Franchisees are responsible for funding and managing their own locations, which means the franchisor can grow its brand without incurring as much financial risk or operational responsibility.

Increased revenue: Franchising can be a lucrative revenue stream for business owners. By selling franchise licenses, the franchisor can generate income without having to invest as much capital or take on as much debt as they would if they were to open new locations themselves.

Access to capital: Franchising allows businesses to tap into the financial resources of their franchisees, which can help them access the capital they need to grow and expand their business.

At FMS Franchise, we work with businesses of all sizes and help them tailor their franchise strategy to their unique needs and goals.

Myth #2: Franchising is Too Expensive

While it's true that franchising comes with costs, it doesn't have to be prohibitively expensive. At FMS, we offer cost-effective solutions to help businesses franchise without breaking the bank. Here are some ways we can help businesses reduce their franchising expenses:

Shared resources: We help businesses share resources across their franchise network, which can reduce expenses and increase efficiencies.

Tailored services: We work with businesses to identify which services are most essential to their franchising success, and then tailor our services to meet their specific needs and budget.

At FMS, we believe that franchising can be a smart investment that pays off in the long run. By working with us, businesses can franchise without breaking the bank.

Myth #3: Franchising Means Giving Up Control

One of the biggest concerns business owners have when considering franchising is that they will have to give up control of their brand and business operations. However, this is in fact quite the opposite.  Franchising can actually allow business owners to retain a significant amount of control over their brand and operations while benefiting from the support and expertise of experienced franchise professionals.

At FMS Franchise, we work closely with businesses to help them maintain control over their brand and business operations. Here are some ways we can help businesses retain control while franchising:

Operations manual 

An operations manual is a comprehensive guide for franchisees that outlines all necessary operational procedures and processes. It covers daily tasks and long-term strategies, highlighting dos and don'ts to avoid mistakes that could jeopardize the franchise's success. By following the manual's guidelines, franchisees ensure consistency in the quality of products and services, building a strong brand reputation and driving customer loyalty. Overall, the operations manual is an essential tool that provides franchisees with guidance and structure to run a successful business.

Developing a Comprehensive Franchise Disclosure Document (FDD):

The Franchise Disclosure Document (FDD) is a legal document that franchisees receive from the franchisor before buying a franchise. It contains the following key pieces of information: the franchisor's background, initial franchise fees, territory restrictions, training and support, franchise agreement, financial performance representations, renewal/termination/transfer procedures, and other fees and expenses. The FDD is an important resource for franchisees, providing them with the necessary information to make an informed decision about buying a franchise.

Developing a comprehensive Franchise Agreement (FA):

We work with businesses to develop a franchise agreement that outlines the franchisor's rights and responsibilities, as well as the franchisee's rights and responsibilities. This ensures that both parties are on the same page and that the franchisor retains control over the brand.

Providing ongoing support:

We provide ongoing support to franchisors, including marketing, training, and operational support. This allows franchisors to maintain control over their business operations while benefiting from the expertise of experienced franchise professionals.

Developing a strong brand identity:

At FMS Franchise, we understand that developing a strong brand identity is crucial to the success of a franchise. We work with businesses to create a consistent brand image that can be replicated across their franchise network. As the franchisor, we oversee the brand identity and maintain control over the brand image, ensuring that the brand remains consistent and recognizable to customers. We also help businesses protect their brand identity by registering trademarks and providing guidance on how to maintain brand consistency. By partnering with FMS Franchise, businesses can franchise their brand while retaining full control over their operations and brand identity.


At FMS Franchise, we believe that franchising can be a powerful tool for business owners looking to grow their brand and increase their profits. By debunking these common myths, we hope to encourage more entrepreneurs to explore the benefits of franchising. If you're interested in learning more about franchising your business, contact FMS Franchise today to schedule a consultation.

Share this article:
We are a team of franchising professionals that provide solutions for development, consultation, and expansion of businesses.

Quick links

© 2023 Franchise Marketing Systems - All rights reserved. Terms & Conditions • Privacy Policy • Site Map
phone linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram