Swim School Franchise Expanding

Goldfish Swim School Announces Ann Arbor Expansion

Leading water safety and swim lesson school dives into additional franchising opportunities in Michigan and throughout the Midwest


BIRMINGHAM, Mich.--(BUSINESS WIRE) -- Goldfish Swim School (GSS), leading water safety and swim lesson school offering infant and child swim lessons, is pleased to announce it has entered into a franchise agreement to open a third location in Ann Arbor, Michigan. Company founders Jenny and Chris McCuiston made the announcement.

“We will be supporting our new franchise and helping them, take our proven business model and make it a success in Ann Arbor.”

The school will be located in Ann Arbor and is expected to open in the summer of 2011.

“The Ann Arbor area is an ideal location for a Goldfish Swim School because of its strong sense of community pride and family values,” said Chris McCuiston. “We will be supporting our new franchise and helping them, take our proven business model and make it a success in Ann Arbor.”

With this latest franchise agreement, Goldfish continues to expand its presence throughout Michigan, Ohio, Indiana and Illinois by offering franchise opportunities. Established in 2006 in Birmingham, Mich., the Goldfish Swim School franchise is an opportunity to build a business in an untapped industry with a definable need and unlimited growth potential.

The Goldfish team prides itself on teaching children from 4 months to 12 years old to swim in a unique setting with highly trained instructors, small class sizes (Max 4:1 student to teacher ratio), warm 90-degree pools, and a state-of-the-art water purification system to chlorinate the pools so it is safer for children’s skin.

Their proprietary, patented curriculum and systems were developed by founders Jenny and Chris McCuiston. The result is a program that provides developmentally appropriate water safety and swimming lessons to babies and young children in a safe, kid-friendly, and fun environment.

“Goldfish Swim School Franchising offers the support, design, business model, and potential to build a business based on a valuable life lesson every child needs to learn – water safety,” said Andrew McCuiston, Vice President of Franchise Development for Goldfish Swim School Franchising. “We offer our franchisees a turnkey opportunity by providing our support, in-depth training and expertise every step of the way.”

Each franchise is placed strategically in a territory with at least 40,000 kids under the age of 12.

The estimated initial investment for a Goldfish Swim School franchise ranges from approximately $970,000 to $1,200,000 dollars but can vary depending on the exact location. More information can be found at www.goldfishfranchise.com.

About Goldfish Swim School

Established in 2006 by the husband and wife team, Jenny and Chris McCuiston, Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years old. Classes are offered by specially trained instructors in a safe, kid-friendly, and fun environment. Opening its doors with more than 500 students at inception, Goldfish currently teaches an average of 1,500 students per week.

Headquartered in Birmingham, Mich., Goldfish Swim School opened its first franchise in 2009 in Farmington Hills, Mich., and is in the process of expanding franchise opportunities throughout Michigan and the Midwest. For more information, visit www.goldfishfranchise.com.

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