The Lost Cajun Franchise is a specialty Cajun restaurant offering that was born from a fun, light-hearted and great storied brand. Mr. Raymond Griffin, or “Griff” and his business partner John Espey, had moved from New Orleans, Louisiana to Breckenridge, Colorado. The pair had extensive experience in the food service and restaurant business and came to the Colorado ski town looking for the next business venture. It wasn’t long before they recognized the lack of Cajun influenced restaurants in the area and felt that the food they knew and loved so well could be successful even in a snowy ski resort. The Lost Cajun restaurant was opened in 2010 in Frisco, Colorado and instantly it was clear that the partners were on to something.
The restaurant model was simple and the operating concept was designed to give visitors a fun, light hearted and fast casual dining experience. The menu is entirely Cajun and Louisiana derived and offered at reasonable price points for the market. Tables consist of bench picnic tables and customers dine in a simple setting that reminds people of a Louisiana restaurant. The operation is full of personality, good food and excellent customer experience. Although the model is in one of the most competitive market segments in franchising, there was clearly a niche for the Cajun restaurant model as a franchise.
In 2013, The Lost Cajun approached Franchise Marketing Systems to franchise the restaurant model and help the brand go nationwide with the help and investment of franchisees in key markets. Franchise Marketing Systems developed the business model, franchise research report, franchise structure, franchise operations manuals and franchise marketing materials. Qualified franchise legal counsel developed the FDD and handled franchise state registriations in order to launch and promote the Cajun restaurant franchise.
What became clear to the team of Franchise Consultants as the franchise development process was underway was a competitive advantage the brand had by being laser focused on this market niche. The entire personality of the Cajun franchise was based around Louisiana-styled food, attitude, personality and way of being….and the customers loved it. In turn, so too did the franchise investors and the overall franchise market. Financials for the model were solid and hit franchise restaurant industry benchmarks making the restaurant franchise an appealing investment with a strong Item 19 earnings claim as well. The co-founder of the company was also an excellent spokesperson and understood the process of selling vision and helping people understand the value of joining a brand early on in the development of the franchise model. Lost Cajun was going places, and if you wanted in, now was the best time to join the franchise.
As The Lost Cajun began to market the brand in 2014, what became incredibly clear was the amazing volume of organic lead flow that the brand was able to generate. Without any advertising, there were consistent inquiries related to the model and people in states around the U.S. were showing interest in bringing the Lost Cajun to their homes. Over the first year of franchise sales, the model was able to sell almost a dozen new units and firmly establish itself as one of the leaders in this particular niche for Cajun-style franchise restaurants. In 2015, the organization had further growth through the addition of highly experienced restaurant professionals who invested in the business and supported the further growth and development of the brand. Today, The Lost Cajun has locations around the United States and continues to expand through single and multi-unit franchise growth. The organization has positioned itself well to capture the Cajun restaurant franchise market and lead this category into maturity. With solid leadership and continued dedication to core values, The Lost Cajun has found it’s way to successful growth through franchising.
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FMS is a team of expert franchise consulting professionals based in Canada that provides solutions for franchise development, franchise consultation, and expansion of businesses globally.