Alternative Home Care for Seniors (AHCS), a provider of personal in-home care in Atlanta, GA announced today it will offer its first three franchises for $7,000 each through the end of this year.
The regular 30K fee will kick in after three franchisees have signed up or on January 1, 2012 - whichever comes first.
According to AHCS' owners, the majorly reduced fee is being offered to aggressively kick off expansion. "We realize that many prospective franchisees choose companies that have successfully duplicated," says Derrick Merchant, co-owner of AHCS. "Since we are just newly 'franchise-ready' and haven't done that yet, we're offering prospective partners a trade-off.
If you invest your trust in us, our experience and our successful business model, then we'll let you buy into our company for an extremely minimal investment. In other words, we'll help you successfully start a proven home care business without the headaches and minimal financial risk."
Initial franchise fees for home care agencies range from 24,900 - 38,000 on Franchise Direct, a brokerage website for franchise sales.
So what will that minimal 7K get you with an AHCS franchise? The merchant explains what it won't get you. He says, "I've heard several stories from fellow big name home care franchise competitors, complaining about lack of support from headquarters. "One main reason you buy a franchise is to have constant access to an expert, someone who will tell you straight up how to succeed in this business.
Our proven track record in home care assures us we have the knowledge to help compassionate entrepreneurs succeed. Because we don't have hundreds of franchises to look after, we have the time to nurture and work with new franchisees one-on-one as little or as much as needed."
The decision to franchise comes after a near decade of successfully providing personal care and companionship to seniors throughout the greater Atlanta metropolitan area. Privately owned by brothers, Derrick and Shawn Merchant, AHCS began in the basement of Derrick Merchant’s home in 2001.
From there, while still holding down other jobs, the brothers began getting clients and moved into office space. Since then, they've experienced steady growth every year and today, employ more than 100 caregivers generating more than $1 million in revenue - this is not representative of what a franchisee might do in sales.