Franchising is a viable and effective way to build a business, brand and operating model across markets with speed and efficiency. It is has been proven to be one of the most effective and profitable business growth systems in the world over the past one hundred years. In the United States alone, the franchise marketplace produces over $1.5 trillion in annual revenue. There are over 1 million franchised business locations in the United States and over 4,000 franchisors. It is as "proven" as an expansion vehicle can get and has literally epitomized American consumerism.
To begin, there are two sides to a franchise as to whether it can or should be sold - Form vs. Function. The first is in relation to how "Good the business looks" on the surface and to the untrained eye of a franchise buyer considering the investment in a particular franchise business. When considering whether to franchise a business, you need to consider both the "face" of the business in addition to the value of the operating system. How do you make a business look appealing as a franchise?
1. Have some style - put time, effort and thought into your brand, don't choose the first logo your web designer offers, create something you are proud of.
2. Have a brand! - You can't sell yourself, the business needs to have a personality, message and value proposition that is evident and clear in how you have positioned your company.
3. Show it off - Have a website that looks pretty. It seems simple, but the average franchise buyer doesn't waste much time if they aren't seeing something that catches their eye quickly in evaluating the franchise model.
4. Marketing Supplies - Make sure to have materials that show off your business, brand and concept to both the franchise buyers and the consumer....yes, the franchisee will want to see the materials you use to market and sell your services or products.
The Function of the business is simple....it's the meat of your operation:
1. How does your business make money and if you offered the concept as a franchise could someone else make money doing it?
2. Is it something that can be replicated through systems and procedures that you have proven in practice with the business?
3. Is your service or product needed more than your ability to provide it to the customers in your market or others?
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FMS is a team of expert franchise consulting professionals based in Canada that provides solutions for franchise development, franchise consultation, and expansion of businesses globally.